[I. Call to Order]
          [00:00:02]
          GOOD EVENING. I CALL THIS MEETING TO ORDER. LET THE RECORD SHOW THAT A QUORUM IS PRESENT,
AND THAT NOTICE OF THIS MEETING IS POSTED IN ACCORDANCE WITH THE TEXAS OPEN MEETINGS ACT. 
          THE TIME IS 6:17. 
          IF YOU WILL ALL PLEASE STAND FOR THE PLEDGE. 
          SO WITH THAT, WE'LL GO ON WITH OUR INFORMATION ITEMS. 
          [IV.A. Superintendent's Comments]
AND THAT IS THE SUPERINTENDENT'S COMMENTS. DR. 
          GUTIERREZ. GOOD EVENING, TRUSTEES AND COMMUNITY. 
          IT'S HARD TO BELIEVE THAT WE ARE ALREADY JUST A FEW WEEKS AWAY FROM A NEW SCHOOL YEAR. 
          I FIRST WANT TO RECOGNIZE THE INCREDIBLE WORK HAPPENING ACROSS THE DISTRICT TO PREPARE. 
          WHILE STUDENTS HAVE BEEN ENJOYING SUMMER BREAK,
OUR TEAMS HAVE BEEN HARD AT WORK PREPARING FOR THEIR RETURN. 
          FROM PROFESSIONAL LEARNING AND CURRICULUM PLANNING,
TO CAMPUS IMPROVEMENTS, TRANSPORTATION, TECHNOLOGY AND COUNTLESS BEHIND THE SCENES EFFORTS. 
          THIS HAS BEEN A PRODUCTIVE SUMMER, AND I AM GRATEFUL TO EVERY STAFF MEMBER WHO HAS HELPED
ENSURE WE ARE READY FOR A GREAT START TO THE SCHOOL YEAR. 
          I ALSO WANT TO THANK OUR BOARD OF TRUSTEES FOR PARTICIPATING IN THE AVID DISTRICT
LEADERSHIP SESSION A FEW WEEKS AGO. 
          I APPRECIATED THE OPPORTUNITY TO SPEND TIME LEARNING ALONGSIDE YOU AS WE PREPARE TO LAUNCH
AVID THIS FALL AT ALL THREE OF OUR MIDDLE SCHOOLS FOR THE FIRST TIME. 
          BUILDING A SHARED UNDERSTANDING OF THIS WORK IS AN IMPORTANT STEP AS WE EXPAND THE
OPPORTUNITIES TO HELP EVERY STUDENT DEVELOP THE SKILLS AND CONFIDENCE TO SUCCEED IN COLLEGE, CAREER AND LIFE. YESTERDAY, WE KICKED OFF OUR ANNUAL LEADERSHIP INSTITUTE BY
BRINGING TOGETHER PRINCIPALS, ASSISTANT PRINCIPALS, INSTRUCTIONAL LEADERS,
AND DISTRICT LEADERSHIP. 
          I OPENED THE INSTITUTE BY REFLECTING ON OUR WHY. 
          WHAT WE HOPE EVERY DEL VALLE ISD GRADUATE LOOKS LIKE WHEN THEY WALK ACROSS THE STAGE,
AND THE RESPONSIBILITY WE HAVE AS LEADERS TO PREPARE STUDENTS FOR LIFE BEYOND OUR CLASSROOMS. THAT CONVERSATION THEN LED INTO THIS YEAR'S THEME. 
          READY, CONNECT, FLY. WE TALKED ABOUT WHAT IT MEANS TO BE READY TO OWN OUR WORK,
CONNECT WITH OUR STUDENTS, STAFF, FAMILIES, AND COMMUNITY, AND ULTIMATELY CREATE THE CONDITIONS FOR EVERY STUDENT TO
FLY. 
          I ALSO INTRODUCED OUR LEADERSHIP FRAMEWORK, WHICH WILL GUIDE HOW WE LEAD ACROSS THE
DISTRICT BY EMPHASIZING OWNERSHIP ALIGNMENT, DEVELOPING OTHERS, BUILDING STRONG RELATIONSHIPS,
SOLVING PROBLEMS PROACTIVELY AND CONTINUOUSLY IMPROVING OUR WORK. 
          THIS FRAMEWORK WILL TRULY BE THE WAY WE LEAD TOGETHER AS ONE DISTRICT MOVING IN THE SAME
DIRECTION. 
          THERE IS A GREAT DEAL OF EXCITEMENT AND MOMENTUM ACROSS THE DISTRICT,
AND I LOOK FORWARD TO CELEBRATING THE START OF ANOTHER OUTSTANDING YEAR OVER THE NEXT FEW WEEKS. WE WILL WELCOME OUR NEW TEACHERS NEXT WEEK,
AND I AM EXCITED TO SEE ALL OF OUR STAFF MEMBERS AT CONVOCATION ON AUGUST THE 7TH, WHERE I WILL CONTINUE SHARING OUR VISION AND PRIORITIES FOR THE YEAR AHEAD AS WE COME
TOGETHER TO LAUNCH THIS NEXT CHAPTER. 
          I ALSO LOOK FORWARD TO WELCOMING OUR STUDENTS,
FAMILIES, AND COMMUNITY MEMBERS TO OUR BACK TO SCHOOL BASH ON AUGUST THE 5TH. 
          WE'RE EXCITED TO PROVIDE PLENTY OF BACKPACKS,
SCHOOL SUPPLIES, FOOD, FUN, AND RESOURCES TO HELP OUR FAMILIES PREPARE FOR A SUCCESSFUL SCHOOL YEAR. WE'RE EXCITED FOR WHAT LIES AHEAD AND LOOK FORWARD TO WELCOMING OUR STUDENTS
BACK ON AUGUST THE 12TH. 
          THANK YOU. THANK YOU, DR. GUTIERREZ. NEXT UP,
WE HAVE THE MARKETING FIRM FOR THE DISTRICT VOTER APPROVED TAX RATE ELECTION 
          [IV.B. Marketing Firm for District Voter Approved Tax Rate Election (VATRE) Campaign]
CAMPAIGN. GOOD EVENING, PRESIDENT GUADIAN, TRUSTEES AND DR. 
          GUTIERREZ. TONIGHT, WE BRING YOU INFORMATION FROM THE MARKETING FIRM FOR THE VOTER
APPROVED TAX RATE ELECTION. 
          WE ARE PRESENTING THIS ITEM AS INFORMATION FIRST AND THEN IT'S INCLUDED AS ACTION LATER
TONIGHT IN THE CONTRACTS OVER 50000. 
          I'D LIKE TO INTRODUCE TRAVIS CRAM, CHIEF STRATEGY OFFICER FOR THE ADVANTAGE STRATEGY
GROUP, TO SHARE ABOUT THEIR SERVICES AND ANSWER QUESTIONS. 
          PERFECT. THANK YOU, CHRIS. THANK YOU. BOARD OF TRUSTEES,
DR. 
          GUTIERREZ, GOOD TO SEE YOU AGAIN, AND EVERYONE. 
          I APPRECIATE THE TIME HERE. I'M GOING TO GO THROUGH A QUICK PRESENTATION THAT I HAVE
ALREADY ON HERE FOR YOU. 
          AND TRY TO KEEP THAT SPEEDY SO THAT Y'ALL HAVE TIME TO ASK SOME QUESTIONS AS WELL. 
          I'LL KEEP THIS PRETTY HIGH LEVEL, BUT IF THERE'S ANY POINT Y'ALL WOULD LIKE TO ASK ME
SOMETHING, LET ME KNOW. ESSENTIALLY, ADVANTAGE STRATEGY GROUP IS A FULL SERVICE MARKETING AND PR FIRM,
BUT WE ALSO SPECIALIZE SPECIFICALLY IN WORKING WITH K-12 INSTITUTIONS AND PUBLIC EDUCATION 
          [00:05:03]
ACROSS THE STATE OF TEXAS AND OTHER STATES IN THE UNITED STATES AS WELL. 
          OUR MAIN GOAL IS TO BE FOUR PILLARS. SO CREATIVE SERVICES,
DATA INSIGHTS, DIGITAL MARKETING, AND CAMPAIGN STRATEGY. THIS IS OUR TEAM AND WHAT STARTED OUT AS OUR CEO,
RHONDA JOHNSON. 
          SHE STARTED THIS COMPANY 15 YEARS AGO. SO WE'RE CELEBRATING OUR 15TH BIRTHDAY THIS YEAR AS
A COMPANY, BUT WE'VE GROWN FROM WHAT WAS JUST THREE EMPLOYEES FIVE YEARS AGO TO NOW A TEAM OF ALMOST
18. 
          ACTUALLY, WE JUST HIRED RECENTLY OUR 18TH PERSON THIS PAST WEEK. 
          AND SO WHAT I TEND TO TELL EVERYONE IS THAT YOU'RE NOT REALLY JUST HIRING A FIRM OR A
SINGLE PERSON. 
          WHEN WE COME TO WORK WITH A DISTRICT, YOU'RE GETTING A TEAM OF PEOPLE THAT YOU DON'T
NORMALLY HAVE THAT BECOME A PART OF YOUR DISTRICT TEAM AT THE SAME TIME. 
          WE DEFINITELY KNOW TEXAS, AS WELL AS OTHER STATES. 
          WE'VE BEEN ALL ACROSS THE STATE WORKING MORE THAN 200 DIFFERENT PROPOSITIONS OVER THE LAST
15 YEARS. 
          AND IT DOESN'T MATTER IF YOU'RE A SCHOOL DISTRICT WITH LESS THAN A THOUSAND KIDS OR
UPWARDS OF 85,000 KIDS, LIKE FORT BEND ISD. WE JUST GOT DONE WORKING WITH DALLAS ISD AS WELL DURING THEIR CAMPAIGN
FOR THEIR BONDS. 
          WE DO THE SAME WORK, SO. BECAUSE WE HAVE TO REACH THE PEOPLE IN THE SAME WAY IN YOUR
COMMUNITIES WITH THE INFORMATION THAT WE'RE GOING TO BE CREATING. 
          SO JUST A LITTLE BIT HIGH OVERVIEW OF OUR COMPANY. 
          OVER THE LAST 15 YEARS, WE'VE ADDED ROUGHLY $26 BILLION TO SCHOOLS AND COMMUNITIES SINCE
2011. 
          JUST THIS PAST YEAR AND A HALF ALONE, WE PASSED OVER $8.7 BILLION WORTH OF PROPOSITIONS
BETWEEN TRES AND BOND PROPS ACROSS THE STATE OF TEXAS, WITH A 94% PASSING RATE THAT WE'VE KEPT INTACT DURING THAT TIME. 
          WE'VE WORN ALL THE HATS. A LOT OF THE PEOPLE IN THE COMPANY,
INCLUDING MYSELF, HAVE SPENT TIME IN PUBLIC EDUCATION, HIGHER EDUCATION, K-12, WHERE WE ARE STILL CONNECTED TO THAT IN SOME WAY. 
          MY WIFE PERSONALLY HAS SPENT HER ENTIRE CAREER IN K-12 AND IS NOW AN ADVISOR IN A
CONSULTANT ROLE AS WELL. 
          BUT ONE THING THAT WE DID AS A CHIEF'S TEAM THIS PAST. 
          ABOUT TWO YEARS AGO, ACTUALLY IN 2024, RIGHT BEFORE THE PRESIDENTIAL CYCLE,
WE MADE A STRATEGIC DECISION WITH EVERYTHING THAT WAS COMING TO FRUITION WITH VOUCHERS THAT WE WERE ONLY GOING TO WORK WITH PUBLIC EDUCATION. WE DO NOT WORK WITH PRIVATE
SCHOOLS, AND WE DO NOT WORK WITH CHARTER SCHOOLS. WE DEDICATE OUR TIME AND EFFORTS TO THE PUBLIC EDUCATION ATMOSPHERE AND SPECIFICALLY IN THE STATE OF TEXAS. 
          I DON'T THINK I HAVE TO REPEAT THIS FOR EVERYONE TO REALIZE THIS,
BUT ELECTIONS ARE CHANGING AND EVOLVING RAPIDLY. THIS IS A HIGHLY CHARGED POLITICAL ENVIRONMENT. WHAT WE ARE WALKING INTO OVER THE NEXT SIX MONTHS WITH THE NOVEMBER
GUBERNATORIAL CAMPAIGNS IS PROBABLY SOMETHING WE'VE NOT SEEN IN THE LAST 20 YEARS, I WOULD GATHER, MAYBE EVEN 30 YEARS SINCE ANN RICHARDS RAN FOR GOVERNOR BACK IN THE 90S. 
          IT'S GOING TO BE A HIGH TURNOUT. BUT ONE THING WE CONSTANTLY DO IS LOOK AT THE VOTER
LANDSCAPE. 
          WE'RE ALWAYS WATCHING THE NEWS. WE'RE PLUGGED IN DURING THE LEGISLATIVE SESSIONS TO WHAT'S
COMING UP, WHAT THINGS ARE GETTING CROSSED BETWEEN THE HOUSE AND THE SENATE,
WHAT THINGS ARE GETTING SHOT DOWN, ARE BEING BROUGHT UP FOR ARGUMENT, AND WE'RE ALWAYS TRYING TO KEEP PUBLIC EDITOR IN THE
LIMELIGHT TO KNOW WHAT WAYS WE NEED TO PIVOT FOR OUR OWN CLIENTS AND WHAT'S GOING ON IN THE NEWS. ONE THING THAT HAS PROBABLY BECOME MORE EVIDENT THAN EVER IS THE DIFFICULTY IN
PASSING PROPOSITIONS, NOT JUST BONDS, BUT TRES IN SPECIFIC. BECAUSE OF ALL THE TALK,
THE RECENT $8.5 BILLION THAT WAS GIVEN TO PUBLIC SCHOOLS DURING THE LAST LEGISLATIVE SESSION, BUT PEOPLE NOT UNDERSTANDING WHAT THAT REALLY MEANT DOWN TO EACH DISTRICT LEVEL,
ESPECIALLY WHEN YOU'VE ALREADY DEALT WITH COMPRESSION RATES OVER THE LAST SIX YEARS. 
          BUT WHAT USED TO BE EASILY PASSED BEFORE 2019 AT AN 80% RATE IS NOW AT 42%. 
          THIS LAST MAY WAS AN EXCEPTION. I THINK A LOT OF THAT IS CREDIT TO THE TALK GOING ON IN
THE POLITICAL ENVIRONMENT INVOLVING TALARICO AND GINA HINOJOSA'S CAMPAIGNS AS WELL, AND JUST SOME OF THE TALK THAT THEY BROUGHT PUBLIC EDUCATION BACK UP TO ONE OF THE
TOP TWO TALKING POINTS AROUND THE STATE RIGHT NOW IN DIFFERENT RACES. 
          WHAT I SAY IS RUNNING A CAMPAIGN IS HARD, BUT IT DOESN'T HAVE TO BE. SO THIS IS WHAT I
KIND OF MEAN. SO EVERY DAY THE DISTRICT IS DEALING WITH SEVERAL DECISIONS IT HAS TO MAKE. 
          THERE'S BUDGETS, THERE'S SCHEDULES, THERE'S HIRING,
THERE'S STUDENTS, THERE'S PARENT MEETINGS, RIGHT? EVERYTHING YOU HAVE TO GO. IS TESTING GOING ON? THESE ARE JUST THINGS I CAN THINK OF OFF THE TOP OF MY MIND. 
          AND THEN YOU GET AN ELECTION THROWN INTO THE MIDDLE OF IT. WHAT THAT MEANS IS NOT JUST
EXTRA WORK, BUT IT'S ANOTHER 20 HOURS OR SO OF WORK EVERY SINGLE WEEK. 
          BUT THAT'S WHERE WE COME IN. SO THE SECOND WE ARE HIRED,
WE ON BOARD THE DISTRICT WITHIN 48 HOURS AND WE GO STRAIGHT TO WORK. 
          SO YOU GET EIGHT PEOPLE CONSTANTLY TOUCHING YOUR CAMPAIGN EVERY SINGLE DAY FOR THE NEXT
FIVE MONTHS UNTIL ELECTION DAY, ESSENTIALLY, WHENEVER THAT STARTS ALL THE WAY UNTIL THAT VERY LAST DAY WHEN THE VOTES ARE
COUNTED. 
          AND THAT INCLUDES MYSELF AS A PROJECT MANAGER AND ACCOUNT MANAGER THAT SEES YOUR DAY TO
DAY OPERATIONS. 
          WE MEET WEEKLY TO KEEP EVERYTHING ON TASK WITH OUR CREATIVE TEAM,
EVERYTHING FROM CREATING GRAPHICS TO VIDEO TO PRINT MATERIALS TO THINGS THAT WE CAN DISSEMINATE FOR VOTER EDUCATION TO HELP GUARANTEE THAT PEOPLE ARE INFORMED AT THE HIGHEST
LEVEL WHEN THEY GO TO THE BALLOT BOX ON ELECTION DAY. 
          SO HOW DO WE DO IT? THERE'S A PHRASE THAT HAS COME UP A LOT AND IT'S,
YOU DON'T KNOW WHO YOU DON'T KNOW. 
          AND I'M GOING TO GO BACK TO THIS IN A BIT BECAUSE WHAT WE'RE TALKING ABOUT IS TWO
DIFFERENT CIRCLES. YOU HAVE YOUR OPT IN CIRCLE. 
          [00:10:01]
THAT'S YOUR STAFF, THAT'S YOUR PARENTS. THAT'S THE PEOPLE IN THIS ROOM,
PEOPLE WHO ARE CONNECTED TO THE DISTRICT EVERY SINGLE DAY THROUGH EITHER THEIR CHILDREN ARE GOING HERE, GRANDCHILDREN, RELATIVES, OR THEY'VE BEEN HERE AS AN ALUM. 
          BUT THEY'RE CONSTANTLY PLUGGED IN TO WHAT'S GOING ON ON A DAY TO DAY BASIS. AND THEN YOU
HAVE PEOPLE OUTSIDE OF THAT, PEOPLE WHO HAVEN'T HAD A KID OR A CHILD IN SCHOOL IN A LONG TIME. THEY'RE SOMEWHAT DISCONNECTED. THERE ARE A LOT OF OLDER PEOPLE,
USUALLY MIDDLE AGED PEOPLE PHASED OUT OF THAT PROCESS FROM BEING CONNECTED TO YOU SOMEHOW. 
          AND WE HAVE TO CREATE WHAT WE CALL NOT A MARKETING FUNNEL,
BUT A MARKETING TUNNEL, BUT WE'RE CREATING THE SAME PROCESS. 
          IT'S BUILDING AWARENESS TO GET THEM INTO AN INTEREST AND DESIRE WHERE WE HAVE A PLAYGROUND
OF EXPERIENCES, WHAT WE CALL IT. SO THAT'S LEARNING ALL THE THINGS THAT GO ON THAT ARE GOING TO BE WITH
THIS TYPE OF VOTER EDUCATION CAMPAIGN. 
          SO THE THINGS THAT THEY NEED TO BE INFORMED ABOUT IN THE ISSUES THAT YOU'RE FACING AND WHY
THIS IS A MOVE FOR THE DISTRICT TO GO IN THIS DIRECTION WITH A TRE. 
          AND THEN WE BRING THEM INTO THAT AREA TO MAKE IT ACTION AND MAKE THE DECISION. 
          SO MUCH LIKE A MARKETING FUNNEL WORKS TO MAKING A PURCHASE FOR SOMETHING THAT YOU'VE SEEN
ONLINE OR BEEN GIVEN. 
          WE'RE MOVING PEOPLE TO A VOTE AT THE END OF THAT DECISION MAKING PROCESS. 
          I'M GOING TO SKIP THROUGH THIS FOR A LITTLE BIT,
BECAUSE WHAT WE'RE REALLY GOING TO BE TALKING ABOUT MORE THAN ANYTHING ELSE IS TURNOUT. SO WE CALL THIS PERSON. THIS IS SUSIE SEGMENT. WE BUILD SEGMENTATION AUDIENCES. 
          WE'RE TRYING TO UNDERSTAND WHO ARE THE PEOPLE THAT MAKE UP YOUR COMMUNITY. ARE THEY
TEACHERS? ARE THEY FORMER EDUCATORS? ARE THEY LIBRARIANS? HAVE THEY VOTED IN THE PAST? DO THEY VOTE VERY OFTEN? DO THEY VOTE EVERY SINGLE YEAR? DO THEY HAVE CHILDREN? WHAT ARE THEIR INTERESTS? SO WE TRY TO LEARN ALL WE CAN ABOUT YOUR COMMUNITY AND THE
DIFFERENT PEOPLE THAT MAKE THOSE UP. 
          SO I BRING THIS UP BECAUSE BEFORE I GET TO Y'ALL'S,
I WANT TO TOUCH ON TWO THINGS. 
          SO I BRING UP TWO RECENT ELECTIONS WE'VE WORKED. 
          ONE WAS GARLAND ISD. THIS WAS IN NOVEMBER OF 25. 
          SO THIS PAST NOVEMBER. EXPECTED TURNOUT IN THAT THAT WE PROJECTED THROUGH OUR DATA WAS
14.5% OF THEIR VOTER BASE AND THEIR ACTUAL TURNOUT ENDED UP BEING AROUND 18%. SO THAT WAS WHAT WE CALL A MID TO LOW TURNOUT YEAR. 
          YOU'RE NOT GOING TO HAVE LIKE A PRESIDENTIAL CYCLE WHERE YOU HAVE A LOT OF PEOPLE VOTING
BECAUSE THEY'RE NATURALLY JUST GOING TO GO VOTE FOR WHAT'S ON THE BALLOT. YOU HAVE TO PUSH THEM FOR A REASON TO SHOW UP AND VOTE FOR YOUR ISSUE THAT IS ON THE BALLOT. 
          ANOTHER ONE WOULD BE MONTGOMERY ISD. SO THIS WAS A TIME IN A PRESIDENTIAL CYCLE. 
          THIS WAS NOVEMBER OF 2024. AND YOU CAN SEE THE VAST DIFFERENCE BETWEEN 18% TURNOUT AND A
68% TURNOUT FOR MONTGOMERY ISD. 
          32,000 PEOPLE VOTED IN THAT ELECTION, THEIR PRESIDENTIAL CYCLE,
BECAUSE THEY HAD OTHER THINGS TO SHOW UP TO THE BALLOT BOX TO VOTE FOR. 
          WHY DOES THAT MATTER FOR Y'ALL? WE'RE LOOKING AT WHAT MAKES UP YOUR AUDIENCES. 
          SO NOT JUST PARTISANSHIP. WHEN YOU SEE DEMOCRATS,
REPUBLICANS AND PEOPLE WHO IDENTIFY AS NONPARTISAN. 
          THIS IS ONLY BY THE PRIMARY VOTING. SO HOW WE CAN IDENTIFY PARTY AFFILIATION. 
          BUT DIFFERENT AREAS GEOGRAPHICALLY, WHERE ARE THEY ALL LOCATED INSIDE YOUR SCHOOL
DISTRICT? BECAUSE WE'RE ONLY TALKING TO VOTERS INSIDE YOUR POLITICAL SUBDIVISION. 
          BUT WHO ARE THEY FROM AN AGE PERSPECTIVE? SO NOW WE GET A PICTURE OF THE ENTIRE THING. 
          SO RIGHT NOW, BASED ON OUR DATA THROUGH MARCH IN THE PRIMARIES AND MAY VOTING,
IN THE RUNOFFS, WE HAVE ROUGHLY AROUND 40,177 REGISTERED VOTERS IN THE DISTRICT. 
          AND YOU CAN SEE A LARGE PORTION OF THOSE MAKE UP THAT 18 TO 49 RANGE. 
          SO ALMOST 29,000 PEOPLE MAKE UP THAT RANGE. I WOULD BET IF YOU GO BACK AND LOOK AT SOME OF
YOUR PREVIOUS ELECTIONS, I THINK YOU HAD ONE IN 2022 WAS THE BOND, IF I'M NOT MISTAKEN. 
          YOU HAD ONE IN 2019 AS WELL. TWO LOW TURNOUT CYCLES,
AGAIN. 
          NOT A HIGH TURNOUT CYCLE. AND SOME OF THOSE THOSE WERE MADE ELECTIONS. 
          AND I THINK THE 2019 WAS THE NOVEMBER ELECTION. 
          I WOULD BET THAT A VERY SMALL PORTION OF THOSE PROBABLY VOTED MORE. 
          THE MAJORITY OF THE VOTES FOR THOSE TYPES OF ELECTIONS WILL COME FROM 50 AND OLDER. 
          IN FACT, THEY'LL MAKE UP ABOUT 80% OF TURNOUT NATIONALLY,
UNLESS YOUNGER VOTERS HAVE AN OPPORTUNITY TO VOTE. 
          WHY THAT IS IMPORTANT IS BECAUSE OF THE CYCLE THAT WE'RE WALKING INTO IN NOVEMBER. 
          YOU'RE GOING TO BE IN A SITUATION WHERE YOU'RE GOING TO SEE PROBABLY ANYWHERE BETWEEN 55
TO 60% OF VOTERS TURNING OUT THIS NOVEMBER. 
          AND LIKE I MENTIONED BEFORE, A LOT OF THAT IS BECAUSE OF THE HEATED BATTLES BETWEEN
TALARICO AND PAXTON AND GINA AND GOVERNOR ABBOTT. 
          ALL THOSE TYPES OF ELECTIONS PUSH MORE VOTERS TO THE POLLS. 
          I THINK WE SAW THAT IN THE PRIMARIES MORE THAN EVER. 
          AND THE AMOUNT OF PEOPLE THAT JUST CHOSE TO VOTE IN THOSE ELECTIONS. SO WHY THAT BECOMES
IMPORTANT FOR YOU ALL AS A SCHOOL DISTRICT IS THAT MEANS YOU HAVE TO REACH AT LEAST 70% OF THOSE PEOPLE, JUDGING ON AND THEN THERE'S USUALLY SOME TYPE OF A MULTIPLIER IN THERE TO TELL YOU HOW MANY ARE
ACTUALLY INSIDE YOUR SCHOOL DISTRICT. 
          THEY NORMALLY WILL ONLY MAKE UP ABOUT 9 TO 12% OF YOUR TOTAL VOTER BASE,
WHICH MEANS EVEN IF ALL 12% OF THOSE PEOPLE SHOW UP AND VOTE, YOU STILL HAVE ANOTHER 38 TO 40% THAT ARE GOING TO VOTE ON ELECTION DAY THAT YOU MAY NOT
TALK TO ON A NORMAL BASIS. 
          [00:15:06]
AND THAT'S WHERE WE COME IN. SO WE BUILT A DASHBOARD FOR YOU TO ACTUALLY UNDERSTAND WHO
THIS MAKEUP IS BASED ON PREVIOUS VOTING YEARS. 
          SO YOU CAN SEE DIFFERENT BREAKDOWNS. WE'LL TAKE A LOOK BACK AT NOVEMBER ELECTIONS,
MAY ELECTIONS, LOW TURNOUT CYCLES, HIGH TURNOUT CYCLES. AND THEN WE COME UP WITH A TARGET SEGMENT. 
          SO NOW IT BECOMES VERY SCIENTIFIC. AND HERE'S THE MAJORITY OF PEOPLE THAT SHOW UP IN THESE
TYPES OF ELECTIONS AND VOTE OFTEN THAT YOU CAN CONTACT THAT MAY NOT HAVE A LOT OF RELATIONSHIPS WITH YOU, BECAUSE THE IMPORTANT THING IS MAKING SURE WE GET ALL THE VOTING
INFORMATION OUT TO THEM. 
          SO THEY CAME TO THAT HIGH LEVEL OF WHAT WE CALL SEEN,
READ AND HEARD. 
          AND WE CAN USE SURVEY DATA TO MEASURE THIS INSIDE YOUR SCHOOL DISTRICT. 
          SO ARE THEY RECEIVING THINGS IN THE MAIL? HAVE THEY SEEN SOMETHING ON TV OR READ SOMETHING
IN A NEWSLETTER OR ADVERTISEMENT? ARE THEY GETTING SOME OF THE INFORMATION WE'RE PUTTING OUT THERE,
BUT ALSO THE RIGHT INFORMATION? BECAUSE WHAT WE DO IS BREAK THAT DOWN INTO DIFFERENT PIECES AND SEGMENTATIONS. CAMPAIGN MANAGEMENT IS ONE OF THE BIGGEST PIECES WE DO. 
          WE LAY OUT THE ENTIRE PROCESS FROM DAY ONE. SO ONCE I START WORKING WITH CHRIS AND HIS
TEAM, WE LAY OUT THE WHOLE PLAN SO THEY KNOW STEP BY STEP WHEN THOSE DEADLINES ARE,
WHAT WE'RE GOING TO BE DELIVERING AND WHEN THEY'RE GOING TO BE COMING OUT TO THE PUBLIC. 
          AND THEN WE START ON OUR CREATIVE PROCESS. THIS IS MY FAVORITE THING. 
          SO I THINK ONE OF THE MOST IMPORTANT THINGS IS REMEMBERING THAT BONDS AND TRES ARE NOT
ABOUT TAXES. 
          IT'S ABOUT TEACHING AND LEARNING AND REMOVING BARRIERS IN ORDER TO OPEN UP OPPORTUNITIES
FOR THE ISSUES THAT YOU GUYS ARE FACING. 
          THERE IS A PROBLEM, AND THAT ELECTION IS A SOLUTION TO THAT PROBLEM IN SOME WAY. 
          WE HAVE TO COMMUNICATE THAT TO THE PUBLIC AS MUCH AS WE CAN. 
          UNDER THE ETHICAL BOUNDARIES, RIGHT? BECAUSE AS TAXPAYING ENTITIES,
YOU CAN ONLY COMMUNICATE THE FACTS. 
          BUT THAT'S WHAT WE SPECIALIZE IN. SO WE WORK A LOT ON A MESSAGING DOCUMENT. 
          THIS IS THE BIGGEST, HARDEST THING WE WORK ON BECAUSE WE WILL DEVELOP WHAT WE CALL OUR
BIBLE, OUR HYMNAL THAT WE SING FROM DURING THIS PROCESS. 
          THIS IS APPROVED BY OUR BOND COUNCIL. IT'S COMBED THROUGH TO MAKE SURE THERE'S NOTHING
ETHICALLY WRONG WITH WHAT THE STATEMENTS ARE IN THIS, AND THAT GIVES YOU CONFIDENCE THAT YOU CAN USE ALL THESE DIFFERENT TYPES OF STATEMENTS TO
COMMUNICATE TO YOUR PUBLIC MOVING FORWARD. 
          BUT WE USE EVERYTHING FROM DIGITAL TO PRINT TO ALSO UTILIZING YOUR ISD CHANNELS. 
          SO MASS NOTIFICATION SYSTEMS, IF YOU USE PARENT SQUARE,
YOU KNOW, ANYTHING LIKE THAT, SCHOOL MESSENGER. 
          BUT ALSO WE CAN USE TEXT MESSAGING BECAUSE A LOT OF VOTERS ARE NOT IN YOUR SCHOOL SYSTEM. 
          SO HOW DO WE GET THOSE OLDER VOTERS THAT WE KNOW ARE GOING TO TURN UP,
ESPECIALLY TAX FROZEN SENIORS THAT NEED TO UNDERSTAND HOW IT AFFECTS THEM AND HOW IT DOES NOT AFFECT THEM WHEN IT COMES TO AN ELECTION. 
          BECAUSE, YOU KNOW, JUST THIS PAST YEAR WAS THE FIRST TIME ON A NOVEMBER BALLOT FOR TRES
THAT THEY HAD TO HAVE THE SAME STATE BOND. 
          SO NOW WHEN YOUR TRE PROPOSITIONS ON THE BALLOT,
IT WILL READ, THIS IS A TAX INCREASE, JUST LIKE A BOND. 
          AND SO MAKING SURE OLDER VOTERS THAT ARE TAXED FROZEN SENIORS ESPECIALLY UNDERSTAND THAT
DOESN'T AFFECT THEM THE SAME WAY AS A NORMAL HOMEOWNER. 
          THAT IS A BIG PART OF THAT PROCESS BECAUSE WE KNOW A LARGE PERCENTAGE OF THOSE VOTERS ARE
GOING TO SHOW UP FROM DAY ONE. BRANDING AND CREATIVE VISION. 
          I'M GOING TO JUST KIND OF BLOW THROUGH SOME OF THE SAMPLES HERE,
BUT YOU CAN SEE SOME OF THE ELECTIONS WE'VE WORKED RECENTLY. THESE ARE ALL TRES UP HERE. 
          MOST RECENTLY IN YOUR AREA, LIBERTY HILL WAS ONE. 
          ALSO WORKED IN TEMPLE, ROUND ROCK, AS WELL AS SOME OTHERS AROUND THE AREA JUST IN THE LAST
TWO YEARS. 
          THESE ARE SOME OF THE EXAMPLES. MANY OF THESE WERE FIRST TIME TRES TOO. 
          THEY HAD NEVER DONE ONE BEFORE IN EVERY SINGLE ONE OF THESE PAST,
BUT WE DO EVERYTHING FROM THAT LOGO AND BRANDING. 
          SO THAT BUILDS THAT BRAND RECOGNITION FOR PEOPLE SO THAT WHEN THEY SEE A PIECE OF MATERIAL
WITH THAT LOGO, THEY KNOW IT'S SOMETHING COMING FROM THE DISTRICT. IT BUILDS THAT TRUST WITH THEM. AND SO EVERYTHING ALIGNS WITH THAT. 
          SO WE WANT TO MAKE SURE IT MATCHES YOUR BRAND,
YOUR STYLE. 
          AND YOU'LL NOTICE NOT ONE OF THESE LOOK THE SAME AS THE OTHER. 
          THAT'S IMPORTANT THAT NOTHING WE DO IS COOKIE CUT. IT IS CUSTOMIZED TO THE DISTRICT
BECAUSE YOU HAVE A BRAND JUST LIKE EVERYONE ELSE, AND IT NEEDS TO MATCH THAT BRAND WITH YOUR COMMUNITY. SAME WITH SAN ANGELO. I SEE THEY ACTUALLY DID TWO. 
          THIS WAS A BOND AND A TRE ELECTION AND BACK TO BACK CYCLES BETWEEN 2024 AND MAY OF 2025. 
          AND WE ACTUALLY ENDED UP WINNING THE PLATINUM AWARD AT THE AWARDS THIS PAST YEAR,
WHICH WAS A BIG HONOR FOR US AS A FIRM TO SEE OUR CLIENTS GET RECOGNIZED FOR THAT. 
          MASS NOTIFICATIONS. I KIND OF MENTIONED THAT,
BUT ALSO WEBSITE DESIGN. 
          WE DESIGN EVERYTHING ON THE INTERNAL SYSTEM OF YOUR WEBSITE. 
          WE DON'T DO THIRD PARTY WEBSITES LIKE SOME FIRMS WILL DO FOR ARCHITECTURE,
FOR BONDS. 
          THE BIGGEST THING THAT WE'VE DISCOVERED IS BUILDING THAT TRUST WITH THE COMMUNITY,
THAT WHEN THEY COME TO FIND OUT INFORMATION, THEY KNOW THEY'RE ON YOUR SCHOOL SITE AND IN YOUR SYSTEM. 
          AND THOSE ARE THE FACTS THAT THEY'RE READING. THEY'RE NOT GETTING DIVERTED TO SOMEWHERE
ELSE TO CHECK ON. 
          THAT COULD BE DEEMED AS FALSE ADVERTISING OR FALSE NEWS IN TODAY'S LANGUAGE. 
          WE TRACK EVERYTHING FROM CLICKS TO DIGITAL ADS AND HOW THEY'RE SERVED. 
          SO ADVERTISING FOR US IS VERY DIFFERENT. IT'S NOT LIKE BUYING A SEGMENTED TIME,
5 P.M. 
          AND 7 P.M. AND THEY HAVE TO BE WATCHING A SPECIFIC CHANNEL. 
          CTV HAS CHANGED THAT. SO IF YOU HAVE A YOUTUBE TV SUBSCRIPTION,
HULU TV, NETFLIX, ANYTHING LIKE THAT, 
          [00:20:05]
YOU CAN PLACE ADS DIRECTLY ON THERE TO A PERSON BASED ON WHO THEY ARE WATCHING THAT. 
          AND WE'RE NOT TELLING PEOPLE TO GO VOTE YES. WE'RE NOT DOING ADVOCACY. WE'RE JUST SERVING
THEM MESSAGES TO MAKE THEM UNDERSTAND WHAT IS ON THE BALLOT AND WHEN THEY NEED TO BE WATCHING TO GO VOTE TO BE AWARE. BUT WHAT WE'VE REALIZED IS A SHIFT IN BETWEEN DIRECT TV,
SATELLITE AND TRADITIONAL CABLE OVER THE LAST TEN YEARS AND HAS GONE FROM A 10 TO 15% SHARE TO ALMOST 90% NOW,
ESPECIALLY WITH BETWEEN GEN Z, MILLENNIALS AND GEN X, SO ALMOST 62% OF THE POPULATION,
PROBABLY HIGHER NOW. 
          WHEN WE COME IN, WE'RE PART OF YOUR DISTRICT. 
          WE TALK TO YOUR DISTRICT, WE TALK TO THE PEOPLE THAT ARE AFFECTED BY THESE MEASURES,
AND WE WORK WITH THEM TO HOW TO USE THESE STORIES THAT THEY'RE EXPERIENCING EVERY SINGLE DAY IN THEIR LIVES TO COMMUNICATE THAT TO VOTERS OUT IN PUBLIC,
BUT USING THOSE DIFFERENT TYPES OF ADVERTISING. 
          BUT WE MEASURE EVERYTHING. SO WHEN WE LOOK AT THAT DATA,
WE REPORT THAT BACK TO YOU. 
          SO YOU CAN ALWAYS SEE HOW IT'S PERFORMING BECAUSE THESE ARE TAX DOLLARS. 
          AND WE UNDERSTAND THAT TAX DOLLARS NEED TO BE HAVE SOME ACCOUNTABILITY TO THEM. 
          AND WE WANT TO BE JUST AS ACCOUNTABLE AS YOU HAVE TO BE AS A DISTRICT,
FOR THAT MATTER. 
          I WON'T SPEND TOO MUCH TIME ON THIS, BUT YOU CAN JUST SEE EVERYTHING GOES FROM SOCIAL
MEDIA TO DIGITAL ADVERTISING. 
          SO WE WORK ON YOUR FACEBOOK, WHATEVER CHANNELS ARE THE MOST POPULAR,
AND THEN WE BRING PEOPLE INTO THE FOLD. 
          SO WE USE VOTER LISTS TO BE ABLE TO TAKE VOTERS THAT DON'T NORMALLY FOLLOW YOUR DISTRICT
CHANNELS OR YOUR SOCIAL MEDIA POSTS, AND WE BRING THEM IN. SO NOW THEY'RE GETTING THAT INFORMATION IN FRONT OF THEM THAT THEY
DON'T NORMALLY SEE. 
          AND WE KNOW IT WORKS. SO WE CAN SEE HOW DIFFERENT THE PERFORMANCES ARE FROM JUST AN
ORGANIC REACH, AS OPPOSED TO BRINGING THOSE IN WITH PAID REACH. 
          LIKE I MENTIONED, WE CAN ALSO DO TEXT MESSAGING. 
          SO THAT'S A GREAT WAY TO GET A SIMPLE MESSAGE OUT AROUND VOTING,
JUST SO PEOPLE KNOW, HEY, WHERE SHOULD I GO? ARE THERE FREE RIDES FOR ME TO GET TO POLLING LOCATIONS? AND WHERE'S MY NEAREST ONE? SIMPLE WAYS TO JUST COMMUNICATE WITH YOUR VOTERS IN YOUR
PUBLIC. 
          AND WE KNOW THAT FOR MANY SCHOOL DISTRICTS, AN ELECTION DECIDES THEIR FUTURE. SO IT'S
IMPORTANT TO US JUST AS MUCH AS IT IS IMPORTANT TO YOU. 
          WE ARE VERY PASSIONATE AND COMPETITIVE. WE DO NOT LIKE TO SEE OUR CLIENTS FAIL,
AND WE WANT TO DO EVERYTHING POSSIBLE TO ENSURE THAT YOU ARE ABLE TO SIT BACK ON ELECTION NIGHT AND SAY, WE DID EVERYTHING POSSIBLE TO COMMUNICATE THE FACTS WITH OUR PUBLIC,
TO MAKE SURE THAT THEY CAN MAKE AN INFORMED DECISION TONIGHT AND MOVE FORWARD. 
          AND THAT JUST IS REITERATION. SO 94%, 200 PLUS PROPOSITIONS OVER THE LAST 15 YEARS. 
          AND I KNOW THAT WAS A LOT FAST. SO IF YOU HAVE QUESTIONS. 
          THANK YOU. BOARD MEMBERS, ANY QUESTIONS? TRUSTEE SIERRA. 
          THIS IS A QUESTION AND MAYBE I SHOULD HOLD. THIS IS ON THE DOCUMENT THAT HAD THE ACTUAL
PROPOSAL. 
          CAN I ASK A QUESTION ABOUT THAT OR SHOULD I WAIT? DO WE WANT TO DO THAT WITH THE OVER 50
OR NOT? YEAH. WE CAN DO IT NOW. OKAY. I NOTICED THAT. 
          I MEAN, ONE OF THE THINGS ON THE LAST PAGE SAYS THAT WE'RE CURRENTLY THE PROPOSALS FOR
ENGLISH ONLY. 
          I'M CURIOUS HOW WE'RE THINKING ABOUT THAT, GIVEN THE PREDOMINANCE OF SPANISH IN OUR. 
          YEAH. WE WORK. WE JUST DON'T DO IT OURSELVES. WE WORK WITH SOMEONE IN THE DISTRICT THAT'S
A LOCAL TRANSLATOR TO BE ABLE TO TRANSLATE EVERYTHING THAT WE CREATE. AND THAT'S JUST BECAUSE IT CAN VARY IN DIFFERENT AREAS OF THE STATE. 
          SO WE NEVER WANT TO USE SOMEONE FROM A DIFFERENT PART OF THE STATE TO TRANSLATE SPANISH SO
WE CAN WORK WITH SOMEONE LOCAL TO TRANSLATE ANYTHING. 
          THE SAME METHODS WOULD BE USED JUST. ABSOLUTELY. 
          YES. EXACT SAME THING. EVERYTHING CAN BE COPIED OVER TO IT. 
          THANK YOU. ANY OTHER QUESTIONS? TRUSTEE LEDESMA WOODY. 
          SO I THINK THIS IS ALL REALLY GREAT. AND I DO LIKE THE HUGE DIGITAL SERVICE THAT YOU
PROVIDE. 
          BUT I WANT TO UNDERSTAND, IS THERE ANY BOOTS ON THE GROUND? WILL YOU BE DOING ANY DOOR KNOCKING BECAUSE SOMEBODY WHO JUST RECENTLY CAME OFF A
CAMPAIGN, THE BEST WAY TO GET IN FRONT OF SOMEBODY IS TO KNOCK ON THEIR DOOR. 
          BECAUSE YOU'RE NOT ALWAYS GOING TO REACH THEM VIA CELL OR BY THE DIGITAL ONLINE. 
          IS THERE ANY OPTION IN HERE THAT IDENTIFIES THAT? YEAH. SO WE DO WORK WITH ANY COMMUNITY GROUPS THAT WANT TO GO OUT AND SPREAD MESSAGES. 
          WE JUST HAVE TO DO IT FROM A FACT BASED INFORMATION ONLY. 
          WE CAN'T DO ANY TYPE OF ADVOCACY IF WE'RE WORKING FOR THE DISTRICT IN ANY SORT OF WAY. 
          SO WE DO DOOR KNOCKING. ONE OF THE STRATEGIES THAT WE HAVE USED IN THE PAST,
ESPECIALLY WITH OLDER VOTERS, WAS COMMUNICATING THE TAX FROZEN LANGUAGE. WE PRINT OUT STATEMENTS AND WE HAND THEM TO TO
VOLUNTEERS. 
          AND WE WILL WALK DOOR TO DOOR AND HAND THEM THEIR TAX STATEMENT AND SAY,
YOU'VE DROPPED TO ZERO SCHOOL TAXES BECAUSE OF THE LAST FEW COMPRESSIONS AND WHERE THE TAX RATE HAS DROPPED DOWN. AND IF YOU WERE CHOOSING TO VOTE YES ON THIS PROPOSITION,
THIS DOES NOT AFFECT YOU NEGATIVELY IN ANY SORT OF WAY. 
          SO JUST SIMPLE THINGS LIKE THAT OR HANDING OUT FLIERS WITH INFORMATION,
GOING DOOR HANGERS, WE CAN DO AS WELL. AND WHEN YOU SAY LOCAL ORGANIZATIONS,
HAVE YOU REACHED OUT TO ANY LOCAL ORGANIZATIONS? 
          [00:25:02]
DO YOU KNOW OF ANY THAT ARE ACTUALLY HERE OR ARE YOU JUST SAYING. 
          NO, THIS WOULD BE VOLUNTEER THAT WOULD BE DOING IT. 
          SO PARENTS, STAFF MEMBERS THAT WANT TO WORK ON THE WEEKENDS OUTSIDE OF HOURS,
BECAUSE THAT'S ONE THING WE ALWAYS TALK ABOUT IS ONCE YOU LEAVE A CAMPUS OR YOU'RE NOT ON THE DAIS, EVEN AS A BOARD MEMBER, YOU'RE A COMMUNITY JUST LIKE ANYONE ELSE AND CAN GO DO
THAT TYPE OF THING. 
          NO, WE NEVER GET INTO THE COMMUNITY UNTIL WE KNOW IF THIS IS GOING TO BE SOMETHING THAT
WE'RE ALREADY HIRED TO DO. 
          OKAY. ANY OTHER QUESTIONS? DR. GUTIERREZ, I JUST DO WANT TO SHARE THAT I HAD THE
OPPORTUNITY TO PARTNER WITH ADVANTAGE IN THE PAST FOR REFERENDUMS. ONE IN PARTICULAR,
BEING IN A VERY CONSERVATIVE COMMUNITY IT IS MORE OF A CHALLENGE TO GET A REFERENDUM PASSED. AND IN THIS CASE,
ANOTHER CHALLENGE WAS IT WAS A STANDALONE ATHLETIC FACILITY ONLY. 
          AND THE VOTERS PASSED THAT OVERWHELMINGLY. THEY PROVIDE DAILY ONGOING SUPPORT. 
          GET INTO A LOT OF VOTER DATA THAT REALLY HELPS US UNDERSTAND WHERE VOTERS ARE AND THE
MARKETING IS REALLY TAILORED TOWARDS YOUR UNIQUE COMMUNITY. IT'S NOT SOMETHING THAT IS BASED OFF WHAT THEY DID
WITH GARLAND. 
          AND WE HAD HUGE SUCCESS, IN FACT, HIGHER SUCCESS THAN THE BOND THAT HAD PASSED PREVIOUSLY
ON THAT STANDALONE ATHLETIC FACILITY BECAUSE WE WERE ABLE TO TELL A STORY THROUGH THE MEDIA THAT WE WERE PUTTING OUT BOTH ON PAPER AND THROUGH SOCIAL MEDIA. 
          IT WAS JUST PRETTY OUTSTANDING WORK BUT IT TOOK A VERY,
VERY CLOSE PARTNERSHIP. 
          DOESN'T MEAN THAT THE DISTRICT ISN'T DOING ANYTHING BECAUSE THE DISTRICT IS REALLY TAKING
ON SO MUCH DURING THIS PROCESS. 
          AND SO I DON'T WANT THERE TO BE THIS BELIEF THAT THE CONSULTANTS ARE GOING TO REALLY BE
DOING ALL THIS WORK. 
          THEY HELP US DESIGN THE WORK, BUILD A CALENDAR,
AND THE TEAM HERE IS REALLY DOING ALL THE WORK EVERY DAY. 
          SO WHAT IS THE EXPECTATION FOR US, THE BOARD MEMBERS? WHAT ARE WE ALLOWED TO DO? WHAT CAN WE DO? HOW CAN WE HELP? YEAH. SO ONE OF THE THINGS WE DO RIGHT AFTER THE ELECTION IS CALLED A BOARD ETHICS
TRAINING WITH EVERYONE. 
          SO WE WOULD DO ROUND ROBIN GROUPS WITH YOU ALL TO GO OVER WHAT YOU CAN AND CAN'T DO. 
          BECAUSE, YES, AS I STATED BEFORE, ONCE YOU'RE NOT ON THE DAIS,
YOU'RE A NORMAL CITIZEN LIKE EVERYONE ELSE. 
          AS LONG AS YOU'RE NOT IDENTIFYING YOURSELF AS BOARD PRESIDENT OR A TRUSTEE WHEN YOU'RE OUT
IN THE PUBLIC, YOU'RE A REGULAR VOTER, JUST LIKE EVERYONE ELSE THAT'S OUT THERE. 
          AND SO THAT COUNTS FOR TEACHERS AND EMPLOYEES AS WELL. 
          AS LONG AS YOU'RE NOT ON A SCHOOL CAMPUS OR ATHLETIC FACILITY OR AT A SCHOOL SPONSORED
EVENT, YOU CAN TALK FREELY ABOUT THIS ISSUE. COMPARED TO JUST STICKING TO THE FACTS WHEN YOU'RE
ON A SCHOOL CAMPUS. 
          SO IT'S A VERY DIFFERENT ATMOSPHERE WHEN YOU LEAVE THE DAIS OR LEAVE CAMPUS AND WHAT YOU
ARE ALLOWED TO SAY TO PEOPLE COMPARED TO WHAT YOU ONLY DO WHEN YOU'RE IN A SCHOOL BUILDING AND WHAT CAN BE DISSEMINATED BY US, THAT THE VOTING OR THAT THE TAXPAYER FUNDS ARE PAYING
FOR THOSE THINGS TO GO ON. 
          SO HAVING PER SE, A TOWN HALL OR COMMUNITY MEETING? ABSOLUTELY. YEAH. ALL THOSE CAN BE GOOD. YEAH. 
          SO ANY TOWN HALL MEETINGS, THAT CAN GO EITHER WAY,
YOU CAN HAVE SCHOOL SPONSORED ONES. 
          I KNOW DR. GUTIERREZ DID SEVERAL IN OUR LAST WORK TOGETHER. 
          BUT ALSO USE IT. WE USE A LOT OF VIDEO TO TELL STORIES BECAUSE DEPENDING ON SOMEONE'S DAY
OR THEIR MOOD OR, YOU KNOW, THEY CAN HIT ON DIFFERENT POINTS WHEN YOU'RE GOING THROUGH A POWERPOINT AND GET
LONG AND ARDUOUS. 
          BUT WHEN YOU'RE SHOWING A TEN MINUTE VIDEO TO A LOT OF PEOPLE,
AND IT'S THE SAME CONSISTENT MESSAGE EVERY SINGLE TIME, AND YOU'RE JUST ANSWERING QUESTIONS THAT MATTER TO THAT GROUP,
THAT BECOMES A MORE EFFECTIVE WAY THAT WE CAN HOLD. 
          AND DOING IT IN SMALLER GROUPS. SO IT'S GOOD TO DO AT LEAST 1 OR 2 BIG,
LARGE TOWN HALLS. 
          BUT REALLY GOING AND TALKING TO DIFFERENT SMALLER SEGMENT GROUPS,
CLUBS MINISTERIAL ALLIANCES, THINGS LIKE THAT, ANYTHING WHERE YOU CAN GET A GROUP OF PEOPLE THAT YOU CAN REALLY TALK
SPECIFICALLY TO WHAT MATTERS TO THEM WHEN IT COMES TO THIS PROCESS. 
          TRUSTEE LEDESMA WOODY. OKAY. SO THE RECENT ELECTIONS THAT HAVE HAPPENED ESPECIALLY WHEN IT
COMES TO BONDS AND TAXPAYER INCREASING, HAVE FAILED ACROSS CENTRAL TEXAS. WHAT ARE YOU THINKING OF DOING DIFFERENT IN TERMS OF. 
          BECAUSE IT WILL INCREASE THEIR TAXES, EVEN THOUGH IT'S A LITTLE BIT TO WHAT KIND OF
CONVERSATIONS WOULD WE BE HAVING IN ORDER TO EASE THE MINDS AND HELP THE COMMUNITY UNDERSTAND THAT THIS IS SOMETHING THAT'S BENEFICIAL TO THE DISTRICT? THAT'S A GREAT QUESTION. FOR US, WE UNDERSTAND TAXES IS PART OF IT. 
          IT'S ALWAYS THE LAST CONVERSATION WE HAVE. WHAT WE WANT TO BRING THEM TO IS UNDERSTANDING
THE POSITION THE DISTRICT IS SITTING FROM A TEACHING AND LEARNING STANDPOINT. 
          [00:30:04]
SO PRIORITIES IS ONE THING WE WORK ON WITH DINA AND CHRIS WOULD BE SOMETHING WE GO THROUGH
WITH THEM IN AN EXERCISE AND DR. 
          GUTIERREZ IN THE BOARD TO IDENTIFY WHAT ARE THE HIGHEST LEVEL PRIORITIES THESE PENNIES
NEED TO GO TO. 
          BECAUSE ONE THING WE'VE DISCOVERED IS, IT'S A HARD CONVERSATION WHEN YOU'RE TALKING ABOUT
A BROAD AMOUNT. 
          PEOPLE DON'T UNDERSTAND WHAT IT'S GOING TO, BUT ALSO HOW DIFFERENT BONDS ARE COMPARED TO
TRES. 
          THE TWO BUCKETS JUST EXPLAINING SCHOOL FINANCE IN GENERAL,
BUT BREAKING IT DOWN TO A VERY SIMPLE WAY. 
          EVERYTHING IN BOND STAYS IN THIS WAY. EVERYTHING WITH EVADER STAYS ON THIS BUCKET OVER
HERE AND IT GOES TO PEOPLE. 
          SO WE'D SAY IS THAT BUCKETS SALARIES AND THIS BUCKET IS BUILDINGS,
BUT MAKING THEM UNDERSTAND THAT THIS DOESN'T JUST AFFECT TEACHING SALARIES, PROGRAMS, EXTRACURRICULAR ACTIVITIES, TRAVEL ANYTHING THAT HAS BEEN AFFECTED,
ESPECIALLY WHEN IT COMES TO COMPRESSION. 
          FOR AN AVERAGE HOMEOWNER, COMPRESSION SOUNDS LIKE A REALLY GREAT THING IN THEIR HEAD
BECAUSE THEY GOT SOMETHING ON THEIR TAXES IN RETURN, RIGHT? BUT WHAT THEY DON'T UNDERSTAND IS WHAT IT COSTS YOU EACH TIME THIS HAS HAPPENED IN RECENT YEARS. 
          SO MAKING THEM UNDERSTAND JUST THOSE SIMPLE PIECES,
BUT ALSO STATE MANDATES. 
          SAFETY AND SECURITY IS A BIG ONE. ON AVERAGE,
SCHOOL DISTRICTS ONLY GOT ABOUT WHAT? BETWEEN $50 TO $60 PER KID FROM HOUSE BILL 3. 
          BUT YOU WERE MANDATED TO HAVE ALL THESE SAFETY AND SECURITY MEASURES INTACT. 
          IN REALITY, THAT NORMALLY COSTS YOU ANYWHERE BETWEEN $150 TO $200 A KID. 
          SO YOU'RE MAKING UP WHAT COULD BE 4 TO $10 MILLION IN A GAP. 
          SO IT'S MAKING THEM UNDERSTAND WHAT ARE THESE GAPS THE DISTRICT IS FACED TO DO. 
          AND WHAT I TELL PEOPLE ALL THE TIME IS IT'S A LOT LIKE LIVING IN A HOMEOWNER'S ASSOCIATION
AND THERE'S SOMEONE THAT COMES AROUND AND SAYS, HEY, WE'RE ALL GOING TO BUILD NICE FENCES IN OUR FRONT YARD TO PROTECT OUR HOMES. 
          WE'RE ASKING YOU TO DO IT TO AS A MANDATE. GREAT. 
          OKAY, GO GET IT BUILT. BUT WE'RE ONLY GOING TO GIVE YOU $200 AND IT'S GOING TO COST YOU
$5000. 
          THAT'S ESSENTIALLY WHAT YOU'RE FACING HERE. SO IT'S BREAKING IT DOWN INTO TERMS THAT MAKES
SENSE TO PEOPLE ON AN EVERYDAY BASIS TO MAKE THEM REALIZE THAT $8.5 BILLION DID NOTHING. 
          WHEN YOU'RE LOOKING AT 24% INFLATION AND LESS THAN 1% WAS GIVEN TO YOU IN THE LAST SIX
YEARS, WE HAVE TO BRING THEM TO THE SAME CONVERSATION THAT YOU ALL ARE HAVING IN YOUR ROOMS EVERY
SINGLE DAY. 
          OKAY, SO MY NEXT QUESTION IS, WHAT WOULD YOU SAY TO SOMEBODY THAT SAYS,
WELL, WHY DON'T YOU JUST STAY WITHIN YOUR BUDGET? IT'S AN EASY CONCEPT, RIGHT? I WOULD SAY BUDGETS FOR SCHOOL DISTRICTS ARE NOT THE SAME AS
OUR BUDGETS AS PEOPLE. 
          BECAUSE WHILE PEOPLE'S JOBS MAY HAVE CHANGED OVER THE LAST FEW YEARS,
AND MAYBE PEOPLE GOT RAISES IN THEIR POSITIONS IN PRIVATE FIRMS, SCHOOL DISTRICTS GOT NOTHING FOR SIX YEARS. AND SO ALL THAT INFLATION JUST KEPT BUILDING. 
          AND AGAIN, IT'S MAKING THEM UNDERSTAND THE THINGS YOU'RE FACING FROM A LIMITATION
STANDPOINT. 
          BUT BREAKING IT DOWN AGAIN TO THOSE SAME TERMS. SO WE DO EXERCISES SOMETIMES WHERE WE HAVE A BUCKET OF PLAY MONEY AND WE SAY,
OKAY, 90% OF THIS GOES TOWARDS SALARIES. 
          THAT IS A GIVEN. THERE'S NOTHING YOU CAN DO ABOUT THAT. NOW. YOU GOT TO PAY ALL THESE
OTHER THINGS WITH ONLY WHAT'S LEFT IN THIS BUCKET. HOW DO YOU DO IT? AND IT MAKES THEM JUST SIT THERE AND THINK AND GO THROUGH AN ACTIVITY THAT THEY'VE NEVER HAD TO GO THROUGH
IN THEIR LIVES. AND SO IT BRINGS THEM TO YOUR SIDE OF THE TABLE TO SEEING THE SAME THINGS THAT YOU HAVE TO FACE EVERY SINGLE DAY. SO SIMPLE THINGS LIKE THAT. 
          BUT ALSO A LOT OF MATERIAL TO EDUCATE THEM BECAUSE ESPECIALLY WHEN YOU'VE NEVER DONE A TRE
IN A COMMUNITY. 
          I KNOW OTHERS HAVE AROUND AND SOME HAVE BEEN SUCCESSFUL,
SOME HAVE NOT. 
          SAN ANTONIO AREA. I DON'T THINK A SINGLE ONE PASSED IN NOVEMBER WAS VERY NEGATIVE TALK. 
          BUT AGAIN, I THINK WHAT WE'VE DISCOVERED WITH STATEWIDE POLLING THAT WE'VE BEEN A PART OF
FOR THE LAST SIX MONTHS IS EDUCATION IS NOW THE NUMBER TWO MESSAGE IN THE STATE OF TEXAS, ONLY BEHIND THE ECONOMY. SO NOW IT'S TYING THE TWO TOGETHER TO MAKE THEM REALIZE YOU'RE
SUFFERING JUST LIKE ANYONE ELSE. 
          AND WE KNOW GAS PRICES ARE HIGH. WE KNOW FOOD HAS NOT GOTTEN ANY BETTER. 
          THE COST OF THINGS ARE NOT GETTING ANY CHEAPER,
BUT IT'S ALSO NOT GETTING CHEAPER FOR SCHOOLS. 
          WHEN YOU TALK ABOUT. 
          OKAY. THANK YOU. THANK YOU ALL. WITH THIS, WE'LL MOVE ON TO THE CONSENT AGENDA. 
          [V. Consent Agenda]
DOES ANYBODY HAVE ANY QUESTIONS ON THE CONSENT AGENDA? DO I HAVE A MOTION? TRUSTEE PANTOJA MAKES A MOTION. 
          DO I HAVE A SECOND? TRUSTEE SIERRA MAKES A SECOND. 
          ALL THOSE IN FAVOR? MOTION PASSES UNANIMOUSLY. 
          THANK YOU. NEXT, WE'LL MOVE ON TO ACTION ITEMS TO DISCUSS AND CONSIDER POSSIBLE ACTION 
          [VI.A. Discuss, Consider and Possibly Act on Contracts over $50,000 for the 2026-2027 School Year]
ON CONTRACTS OVER 50,000 FOR THE 2026-2027 SCHOOL YEAR. 
          [00:35:03]
AND DANA. GOOD EVENING, PRESIDENT GUADIAN, DR. 
          GUTIERREZ AND MEMBERS OF THE BOARD. THIS EVENING I'LL BE PRESENTING CERTAIN RECURRING
CONTRACTS THAT MAY EXCEED $50,000 ANNUALLY. 
          THESE CONTRACTS ARE NECESSARY TO SUPPORT THE ONGOING OPERATIONS AND SERVICES OF THE
DISTRICT, AND THEY ARE INCLUDED IN THE ADOPTED 26-27 BUDGET. 
          SO THIS TABLE PROVIDES A BREAKDOWN OF CONTRACTS AND TOTAL SPEND BY DEPARTMENT AREAS WITH
THE HIGHEST NUMBER OF CONTRACTS GOING TO CURRICULUM AND INSTRUCTION, AND THE LARGEST TOTAL EXPENSE IS HOUSED IN OPERATIONS WITH C&I AT A CLOSE SECOND. 
          SO AN INTERESTING NOTE IS ON THIS SLIDE. WHILE BUSINESS SERVICES ONLY HAS FOUR CONTRACTS
TOTAL, THE COST IS OVER $2.3 MILLION. AND THAT'S ATTRIBUTABLE TO OUR PROPERTY CASUALTY INSURANCE. 
          AND ALSO IN THERE IS OUR ACCOUNTING SYSTEM WHICH IS SKYWARD. 
          SO THIS NEXT SLIDE ILLUSTRATES OUR TOP TEN CONTRACTS. 
          AND YOU CAN IMMEDIATELY SEE PROPERTY CASUALTY AT THE TOP OF THE LIST JUST UNDER $2
MILLION. 
          AND ACTUALLY THE PROPERTY CASUALTY CAME DOWN A COUPLE HUNDRED DOLLARS. 
          SO NORMALLY THAT GOES UP. I THINK LAST YEAR WE EXPERIENCED OVER A 10% INCREASE. 
          SO IT STAYED FLAT, ACTUALLY CAME DOWN A LITTLE BIT. 
          SO THAT WAS GOOD NEWS. OUR NEXT TWO HIGHEST INCLUDE DISTRICT WIDE FUEL AND OUR COPIER AND
PRINTER SERVICES, FOLLOWED BY COMMUNITIES AND SCHOOLS WITH SPECIAL EDUCATION SERVICES NEXT. 
          THE REMAINING FIVE INCLUDE TWO ADDITIONAL OPERATIONAL SERVICES,
TWO INSTRUCTIONAL PRODUCT PRODUCTS, AND THEN THE REGIONAL DAY SCHOOL PROGRAM FOR THE DEAF,
WHICH IS A SHARED SERVICE ARRANGEMENT WITH AUSTIN ISD. 
          SO MOVING ON TO OUR NEXT SLIDE. I WANTED TO HIGHLIGHT A FEW SUBSTANTIAL YEAR OVER YEAR
ADJUSTMENTS IN OUR CONTRACTED SERVICES, BEGINNING WITH OUR PARTNERSHIP WITH THE REGIONAL DAY SCHOOL FOR THE DEAF. 
          SO AS YOU CAN SEE, THIS CONTRACT HAS NEARLY DOUBLED. 
          WE WERE REALLY SURPRISED. WE WERE GIVEN NO WARNING OF THIS,
AND WE ACTUALLY FELT THE IMPACT OF IT DURING THE 25-26 FISCAL YEAR. 
          BUT FORTUNATELY, THIS EXPENSE WILL BE LARGELY OFFSET BY HIGH COST FUNDS GRANT,
WHICH IS SPECIFICALLY DEDICATED TO REIMBURSING DISTRICTS FOR THE SIGNIFICANT COST ASSOCIATED WITH SERVING HIGH NEEDS STUDENTS WITH DISABILITIES. 
          NEXT, YOU'LL NOTICE A BUDGET INCREASE FOR SPECIAL EDUCATION CONTRACTED PERSONNEL. 
          SO WHEN WE FACE VACANT POSITIONS, WE CANNOT IMMEDIATELY FILL INTERNALLY. 
          WE MUST RELY ON AGENCY CONTRACTORS TO MAINTAIN COMPLIANCE AND CONTINUITY OF CARE. 
          THIS UPDATED FIGURE REFLECTS A MORE REALISTIC PROJECTION OF OUR ACTUAL SPENDING. 
          AND THEN FINALLY, WE'VE ACHIEVED NOTABLE COST EFFICIENCIES IN OUR NEXT THREE ITEMS,
SPECIFICALLY OUR CREDIT RECOVERY SOFTWARE AND THEN HVAC MAINTENANCE AND PLUMBING SERVICES. 
          WE'VE ACHIEVED A TOTAL REDUCTION OF NEARLY $400,000 IN SPENDING IN THOSE THREE AREAS. 
          AND WITH THAT, I'M HAPPY TO ANSWER ANY QUESTIONS THAT YOU HAVE. 
          IF THERE ARE SPECIFIC DETAILS THAT I DON'T HAVE,
I'LL DEFER TO THE APPROPRIATE TEAM MEMBER, WHICH THERE ARE MICROPHONES AT THE TABLE. DO WE HAVE ANY QUESTIONS? TRUSTEE LEDESMA WOODY. HOW LONG IS OUR CONTRACT WITH BLUEBONNET LEARNING? SO IT'S AN ANNUAL CONTRACT. SO IT'S GOING TO BE FOR AS LONG AS THE ADOPTION. 
          OKAY. AND THE REASON WHY I BRING IT UP IS BECAUSE I HAVE A LOT OF CONCERNS WITH THE RECENT
NEWS THAT CAME OUT ABOUT BLUEBONNET LEARNING, VERY SCRIPTURE BASED LEARNING. AND THAT'S A CONCERN FOR ME,
GIVEN THAT WE ARE A VERY DIVERSE COMMUNITY AND WE DON'T WANT TO PIGEONHOLE OUR COMMUNITY INTO ONE SPECIFIC RELIGION OR WHATNOT. SO THAT'S A HUGE CONCERN WITH ME,
WITH THE NEW INFORMATION THAT WAS COMING OUT. 
          AND I WANT TO MAKE SURE THAT WE DON'T GO DOWN THAT RABBIT HOLE AND WE STICK TO LEARNING
AND WHAT OUR KIDS NEED VERSUS, YOU KNOW, SEPARATION OF CHURCH AND STATE. AND THAT'S SOMETHING THAT'S CORE FOR ME.
ABSOLUTELY. 
          THANK YOU. THANK YOU FOR THAT QUESTION. AND A LOT OF THE NEWS SURROUNDING THE BLUEBONNET
LEARNING, AND ESPECIALLY IN TERMS OF RELIGIOUS FREEDOM AS IT RELATES TO THE STATE'S CURRICULUM,
REALLY HAS TO DO WITH THE READING CURRICULUM. 
          WE HAVE NOT ADOPTED THE READING CURRICULUM, BLUEBONNET LEARNING. 
          SO THE BLUEBONNET LEARNING CURRICULUM THAT WE USE IS SPECIFIC TO MATH,
WHICH HASN'T HAD THE SAME CONCERNS. 
          NO? THANK YOU, DINA. DO I HAVE A MOTION TO APPROVE? SECRETARY WEGNER MAKES THE MOTION. DO I HAVE A SECOND? TRUSTEE WRIGHT-HAYWOOD MAKES A SECOND. ALL THOSE IN FAVOR? OKAY. MOTION PASSES UNANIMOUSLY. THANK YOU. OKAY. 
          [00:40:05]
NEXT UP, WE HAVE THE COLLEGE, CAREER AND MILITARY READY GPM MONITORING GOAL 4. 
          [VI.B. College, Career and Military Ready (CCMR) - GPM Monitoring - Goal 4]
DR. BAILEY. 
          GOOD EVENING, PRESIDENT GUADIAN, TRUSTEES, DR. 
          GUTIERREZ AND COMMUNITY MEMBERS GATHERED. I'M HERE TO PRESENT OUR MONTHLY OR ANNUAL
QUARTERLY UPDATE ON OUR CCMR INDICATORS AS IT RELATES TO BOARD GOAL 4 AND GPMS 4.1 THROUGH 4.3. 
          SO AS A REMINDER, OUR CCMR INDICATOR IS TO MOVE FROM 68% TO 90%,
AND THAT IS THE PERCENTAGE OF COLLEGE CAREER AND MILITARY READY GRADUATES WILL INCREASE FROM 2025 TO AUGUST 2030,
FROM 68% TO 90%. 
          ONE OF THE THINGS THAT'S REALLY IMPORTANT IS,
AS WE TALK ABOUT CCMR, OFTENTIMES THERE'S EITHER SOME MISCONCEPTIONS AROUND IT OR A LOT OF QUESTIONS THAT WE GET REGARDING WHAT IS CCMR. AND SO CCMR OBVIOUSLY STANDS FOR COLLEGE CAREER MILITARY READINESS. 
          AND WHAT IT MEANS JUST AT A VERY PLAIN LEVEL,
IS THAT OUR STUDENTS GRADUATE FROM HIGH SCHOOL WITH MORE THAN JUST A DIPLOMA. 
          SO THEY'RE EITHER COLLEGE READY, THEY'RE WORK READY,
OR THEY'RE MILITARY READY. 
          SO THOSE ARE THE THREE COMPONENTS THAT WE LOOK AT WHEN WE ARE GRADUATING STUDENTS FROM OUR
HIGH SCHOOL PROGRAMS. THE STATE APPROVES SOME VERY CLEAR INDICATORS ON WHAT THEY CONSIDER TO BE COLLEGE CAREER
AND MILITARY READY WHEN STUDENTS GRADUATE WITH MORE THAN A DIPLOMA, AND SO STUDENTS CAN MEET CRITERIA IN MORE THAN ONE WAY. 
          AND THESE ARE SOME OF THE INDICATORS THAT ARE LISTED HERE. SO THEY CAN MEET WHAT WE CALL
THE TEXAS SUCCESS INITIATIVE, OR TSI IN READING AND MATH VIA THE TSI ASSESSMENT,
TAKING IN SAT, AN ATT OR TAKING IN AN APPROVED COLLEGE PREP COURSE. 
          THEY CAN EARN COLLEGE CREDIT THROUGH AN AP OR IB OR ON RAMPS COURSE,
THEY CAN EARN AN ASSOCIATE'S DEGREE. 
          THEY CAN EARN AN APPROVED INDUSTRY BASED CERTIFICATION AND CTE PROGRAM OF STUDY. 
          THEY CAN GRADUATE. FOR OUR STUDENTS RECEIVING SPECIAL EDUCATION SERVICES,
THEY CAN GRADUATE WITH AN APPROVED WORKFORCE PLAN FROM HIGH SCHOOL IN ORDER TO MEET THE CCMR INDICATOR. AND THEN THE LAST TWO ARE STUDENTS MEETING THE STATE APPROVED MILITARY
READINESS CRITERIA AND THEN ENLIST UNDER THE STATE'S VERIFIED MILITARY CRITERIA. AND WE GET THAT INFORMATION FROM THE STATE NOW,
AFTER STUDENTS GRADUATED. 
          SO I'LL TALK A LITTLE BIT MORE ABOUT THE CHANGES. 
          BUT RIGHT NOW, WHEN YOU LOOK ACROSS ALL OF THOSE CRITERIA,
THEY ALL COUNT THE SAME. 
          AS WE MOVE TOWARDS 2030, WHICH I'LL TALK ABOUT A LITTLE BIT LATER IN THE PRESENTATION,
THERE'S DIFFERENT INDICATORS NOW OR DIFFERENT LEVELS ACROSS ALL OF THESE INDICATORS THAT'S COMING IN THAT WE HAVE TO CONTINUE TO PLAN FOR AS WE MOVE TOWARDS OUR 2030 COHORT OF
STUDENTS GRADUATING. 
          SO WHY CCMR MATTERS? SO ONE, BECAUSE WE WANT OUR STUDENTS TO GRADUATE WITH MORE THAN
DIPLOMA SO THAT THEY'RE READY FOR POST-SECONDARY READINESS. 
          BUT THERE'S THREE THINGS THAT WE REALLY LOOK AT WHEN WE LOOK AT CCMR. SO ONE IS THAT READINESS COMPONENT. DO THEY HAVE A PLAN WHEN THEY GRADUATE? AND, YOU KNOW, YOU OFTEN HEAR ME SAY THIS. WE DON'T WANT OUR STUDENTS TO JUST WANDER THE
WORLD LOST WHEN THEY GRADUATE FROM HIGH SCHOOL WITH JUST THE DIPLOMA. WE WANT TO MAKE SURE THAT THEY HAVE A PLAN IN HAND THAT ALLOWS THEM TO BE PREPARED FOR WHATEVER LIFE MAY THROW
AT THEM. 
          IT ALSO IS A MAJOR PART OF OUR DISTRICT ACCOUNTABILITY. 
          AND SO ESPECIALLY IN TERMS OF HIGH SCHOOL OR REALLY AT THE HIGH SCHOOL AND DISTRICT LEVEL, CCMR DIRECTLY IMPACTS OUR ACCOUNTABILITY IN TERMS OF HIGH SCHOOL AND OVERALL DISTRICT
ACCOUNTABILITY. 
          AND THEN THE LAST PIECE, WHICH WE REALLY HAVEN'T TAKEN ADVANTAGE OF,
I DON'T WANT TO SAY TAKEN ADVANTAGE OF, WE CAN IMPROVE IN THIS AREA. AND THAT'S OUR CCMR BONUS OUTCOMES BY IMPROVING THE FIRST TWO
INDICATORS. 
          SO WE RECEIVE ADDITIONAL FUNDING FROM THE STATE IN WHAT WE CALL CCMR BONUS OUTCOMES BY
PREPARING OUR STUDENTS TO BE COLLEGE CAREER MILITARY READY. SO AS WE INCREASE IN THOSE NUMBERS,
WE ALSO INCREASE OUR CCMR BONUS OUTCOMES MONEY, WHICH ALLOWS US TO FUNNEL THAT BACK INTO THE SYSTEM TO BE ABLE TO PROVIDE MULTIPLE
PATHWAYS, MULTIPLE OPPORTUNITIES, LEARNING EXPERIENCE,
WORK BASED LEARNING, INTERNSHIPS FOR OUR STUDENTS. 
          AND SO MAKING SURE THAT THEY CAN GET TO THOSE OPPORTUNITIES. SO THOSE ARE THE THREE THINGS
THAT WE LOOK AT WHEN WE LOOK AT CCMR. YES. WHAT IS THE STATE THRESHOLD? IS THAT A CERTAIN PERCENTAGE OF STUDENTS THAT ARE
GRADUATING THAT WERE COMPARED AGAINST, 
          [00:45:04]
WE SAY. FOR CCMR? YEAH. FUNDING PER QUALIFYING GRADUATE ABOVE THE STATE THRESHOLD. 
          SO IT DEPENDS ON WHERE STUDENTS ARE MEETING THAT PARTICULAR INDICATOR. 
          AND I DON'T KNOW. I DON'T HAVE THE EXACT CALCULATION AS TO HOW WE GET. 
          AND SO I'LL REFER TO MISS EDGAR ON HOW ON THE THRESHOLD THAT GOES ABOVE THE CCMR BONUS
OUTCOMES AND HOW THAT'S FOR STUDENTS THAT MEET IT ABOVE A PARTICULAR THRESHOLD. IT'S A PERCENTAGE. 
          SO WHERE ARE WE SITTING RIGHT NOW? SO AS YOU ALL KNOW,
CCMR IS A LAGGING INDICATOR. 
          SO I'M GOING TO WALK YOU THROUGH 2025. AND THEN WHERE WE'RE CURRENTLY SITTING AT 2026 AS
WE'RE STILL VERIFYING DATA FOR THIS PAST YEAR SUMMER SUBMISSION PROCESS. 
          SO IN 2025, WHICH IMPACTS THE 2026 ACCOUNTABILITY,
WE WERE SITTING AT 72%. 
          OUR ANNUAL TARGET WAS 72%. THE HIGH SCHOOL ADMITTED AT 78%. 
          SO 8% ABOVE THE TARGET AND OPPORTUNITY CENTER SITS AT 47%,
4% ABOVE THEIR ANNUAL TARGET. SO THEN WE MOVE INTO WHERE WE'RE CURRENTLY SITTING WITH 2026. 
          AND BEFORE I GO THROUGH ALL OF OUR GPMS FOR GOAL 4,
ONE OF THE THINGS THAT I WANT TO SAY IS THAT WE'RE STILL IN SUMMER SUBMISSION. 
          SO WE'RE STILL VERIFYING DATA FOR SUMMER GRADUATES. 
          WE STILL HAVE STUDENTS THAT ARE FINISHED FINALIZING ACC COURSES FOR THEIR ASSOCIATE
DEGREES. 
          WE ALSO HAVE STUDENTS THAT ARE STILL TAKING AND COMPLETING SOME OF THEIR CCMR INDICATORS. 
          SO WE'RE STILL VERIFYING ALL OF THE DATA, MAKING SURE THAT WE MEET WITH MULTIPLE
DEPARTMENTS. 
          ONE OF THE THINGS THAT I OFTEN TELL MY TEAM IS THAT CCMR IS A TEAM SPORT,
RIGHT? WE HAVE TO WORK WITH OUR ADVANCED ACADEMICS COORDINATOR. WE HAVE TO WORK WITH OUR
COUNSELORS AT THE HIGH SCHOOL. WE HAVE TO WORK WITH OUR HIGH SCHOOL ADMINISTRATORS. WE HAVE TO WORK WITH OUR WE HAVE TO WORK WITH OUR CLASSROOM TEACHERS,
OUR AP TEACHERS. 
          SO IT'S A TEAM SPORT. WE HAVE TO WORK WITH OUR ASSOCIATE OF EARLY COLLEGES IN ORDER TO
MAKE SURE THAT ALL OF THE DATA THAT WE HAVE AND THAT WE'RE SUBMITTING TO THE STATE, THAT IT'S ACCURATE. AND SO THAT'S ALL OF OUR SUMMER WORK. 
          SO AFTER OUR STUDENTS GRADUATE AND REALLY BEFORE OUR STUDENTS GRADUATE,
WE HAVE TO WORK ACROSS MULTIPLE DEPARTMENTS TO MAKE SURE THAT WE HAVE ONE SOURCE OF TRUTH. 
          RIGHT? AND THAT'S OFTEN WHAT I SAY IS THAT EVERYBODY HAS AN INDIVIDUAL TRACKER. 
          AND I'LL TALK A LITTLE BIT MORE ABOUT THAT LATER. BUT WE HAVE TO HAVE ONE SOURCE OF TRUTH,
AND IT HAS TO BE VERIFIED AND ACCURATE BEFORE WE SUBMIT EVERYTHING TO THE STATE, BECAUSE WE WANT TO MAKE SURE THAT ONE, THAT OUR STUDENTS ARE GETTING CREDIT FOR THE THINGS THAT
THEY'VE EARNED, BUT ALSO THAT WE'RE IMPACTING OUR DISTRICT OVERALL ACCOUNTABILITY AND HIGH SCHOOL ACCOUNTABILITY IN A POSITIVE WAY. SO THIS IS WHERE WE'RE CURRENTLY SITTING WITH
CCMR IN TERMS OF OUR INDICATOR FOR 2025 AND 2026. 
          AS I'VE ALREADY SHARED IN 2025, THAT LAGGING DATA CAME IN AT 72%. 
          RIGHT NOW, AS WE'RE CONTINUING TO CALCULATE FOR OUR 2026 GRADUATE,
WE'RE CURRENTLY GRADUATES. 
          WE'RE CURRENTLY SITTING AT 66% OVERALL FOR CCMR. AND I'LL TALK A LITTLE BIT MORE ABOUT THAT HERE IN A MOMENT. 
          WHEN WE LOOK AT GPM 4.1, THAT IS THE PERCENT OF GRADUATES THAT MEET THE CCSI CRITERIA. 
          AND THAT'S LOOKING AT AP, IB, ATT TESTERS, THOSE WHO ARE TAKING AN APPROVED COLLEGE PREP
COURSE, WHICH I'LL TALK A LITTLE BIT MORE ABOUT HERE IN A MOMENT AS WELL,
THAT THEY'RE MEETING A TSI CRITERIA IN BOTH ENGLISH, LANGUAGE ARTS AND MATH. AND THAT'S AN IMPORTANT DISTINCTION,
IS THAT OUR STUDENTS HAVE TO MEET THAT CRITERIA IN TWO SUBJECT AREAS AND BOTH OF THOSE SUBJECT AREAS. BUT THAT'S GOING TO INCREASE FROM 22.6% IN AUGUST OF 2025 TO 25% BY 2028. 
          WHAT I WANT TO POINT OUT HERE IS, AND I WAS JUST TALKING TO OUR TEAM ABOUT THIS,
WHEN WE SET THIS PARTICULAR GPM, IT WAS WITHOUT THE TSI, THE COLLEGE PREP COURSE,
BECAUSE ONE OF THE THINGS THAT WE KNEW AT THAT TIME WAS THAT THE COLLEGE PREP COURSE WAS NO LONGER SO WE WANTED TO MAKE SURE THAT WE SAID IT WITHOUT IT,
BECAUSE WE DIDN'T KNOW IF THE STATE WAS ACTUALLY GOING TO COME BACK IN AND APPROVE COLLEGE PREP COURSES. AND WHAT I WILL SAY IS THAT THEY DID APPROVE COLLEGE PREP COURSES JUST AT
THE END OF JUNE OF 2026 FOR DISTRICTS TO BE ABLE TO USE IN ENGLISH LANGUAGE ARTS ONLY, BUT NOT IN MATH. 
          SO NO DISTRICT HAS AN APPROVED COLLEGE PREP COURSE AS IT STANDS RIGHT NOW FOR MATH. 
          SO THAT ALSO WILL IMPACT SOME OF OUR OVERALL ACCOUNTABILITY. 
          SO IF YOU LOOK JUST AT THE TREND LINE. SO THOSE ARE THE NUMBERS WITHOUT A COLLEGE PREP
COURSE. 
          SO IN 2025, WE WERE SITTING AT 22.8%. RIGHT,
NOW WE'RE SITTING AT 17% WITHOUT AN APPROVED COLLEGE PREP COURSE. 
          IN 2025, WITH A COLLEGE PREP COURSE, 58.9%. AND THEN IN 2026,
50.4%. 
          [00:50:06]
4.2, THE PERCENTAGE OF GRADUATES THAT EARN AN ASSOCIATE'S DEGREE WILL INCREASE FROM 2.9%
IN 2025 TO 5% BY 2028. 
          AND SO WHEN WE LOOK AT OUR STUDENTS EARNING AN ASSOCIATE'S DEGREE IN 2025,
WE WERE SITTING AT 34%. 
          AND WE ARE ON TRACK TO HIT THAT 40% THIS CURRENT SCHOOL YEAR FOR OUR 2026. 
          AND I'VE BEEN TALKING TO DR. EATON QUITE A BIT,
AND WE'RE HOPING THAT WE'RE GOING TO GET TO 60 OR MORE IN THE NEXT SCHOOL YEAR. 
          AND I'LL TALK A LITTLE BIT MORE ABOUT OUR STRATEGY TO CONTINUE TO INCREASE. THE PERCENTAGE
OF GRADUATES THAT EARN AN IBC AND IMPROVED INDUSTRY BASED CERTIFICATION, WILL INCREASE FROM 12.7% IN AUGUST 2025 TO 22.7% BY AUGUST 2028. 
          SO IN 2025, 14.9%. AND THEN WE'RE SITTING RIGHT ABOUT THE SAME AND STAYING A LITTLE
STAGNANT RIGHT THERE AT 15% FOR OUR 2026 GRADUATES. 
          AND AGAIN, SOME OF THOSE NUMBERS ARE STILL COMING IN. 
          WE COULD STILL SEE INCREASES TO THAT NUMBER. WE WON'T DECREASE,
BUT WE CAN STILL SEE INCREASES TO THAT NUMBER. 
          AND I SHOULD SAY THAT ACROSS ALL OF THE GPA. WE'LL SEE INCREASES,
NOT DECREASES. 
          SO AS WE LOOK AT OUR CTE PROGRAMS OF STUDY AND THOSE REALLY IMPACT OUR IBC. 
          SO THIS IS SOMETHING THAT WE'VE BEEN LOOKING HEAVILY AT OVER THE COURSE OF THIS SCHOOL
YEAR. AND AS WE MOVE INTO NEXT SCHOOL YEAR AND REALLY UNDERSTANDING OUR STUDENTS AND OUR COMMUNITY'S INTEREST, BUT ALSO COMPARING THAT TO WHAT OUR WORKFORCE IS TELLING US THEY
NEED, RIGHT? OUR INDUSTRY PARTNERS, WHAT OUR BUSINESS PARTNERS ARE TELLING US STUDENTS NEED TO
BE PREPARED TO DO WHEN THEY GRADUATE FROM HIGH SCHOOL, AND WHAT TYPES OF CERTIFICATIONS WE SHOULD BE TRYING TO OBTAIN FOR OUR STUDENTS. AND SO WHAT WE KNOW FROM OUR STUDENT INTEREST
IS THAT WE HAVE A HIGH NUMBER OF STUDENTS THAT ARE ENROLLED IN OUR HEALTH SERVICES PATHWAY. SO THOSE THAT ARE TAKING THE DIAGNOSTIC AND THERAPEUTIC SERVICES,
WE HAVE MORE STUDENTS IN THAT PATHWAY. 
          WHAT I WILL SHARE IN TERMS OF OUR IBC ATTAINMENT,
IS THAT WE DON'T HAVE STUDENTS MEETING THE CRITERIA FOR IBC CERTIFICATIONS IN THAT PARTICULAR AREA. SO THAT REMAINS AN AREA OF FOCUS FOR US BECAUSE WE HAVE A HIGH INTEREST,
BUT WE'RE NOT MEETING THE OUTCOMES THAT WE NEED TO SEE IN THAT AREA. 
          SO WE NEED TO DO SOMETHING DIFFERENT THERE. THE OTHER PROGRAMS OF STUDY THAT ARE REALLY
POPULAR WITH OUR STUDENTS ARE WELDING, AND OUR STUDENTS DO REALLY WELL IN WELDING AND AUTO TECH. 
          CULINARY IS ANOTHER IBC, ANOTHER PATHWAY THAT IS VERY POPULAR WITH OUR STUDENTS THAT
THEY'RE REALLY SUCCESSFUL IN. 
          SO WE CONTINUE TO HAVE STUDENTS THERE. ONE OF THE CHALLENGES THAT WE HAVE GOING INTO THE
UPCOMING SCHOOL YEAR AND WITH THE DELAY OF OPENING HIGH SCHOOL NUMBER TWO IS HOW DO WE CONTINUE TO EXPAND AND OFFER THOSE
OPPORTUNITIES? BECAUSE WE CAN OFFER AS MANY AS STUDENTS HAVE,
BUT THEIR SPACE BECOMES AN ISSUE. 
          YOU KNOW, THE AMOUNT OF SECTIONS THAT WE CAN OFFER BECOMES AN ISSUE. AND IF WE HAVE THE
TEACHERS TO BE ABLE TO OFFER THOSE COURSES. SO RIGHT NOW WE'RE WORKING WITH OUR TEACHERS, WE'RE WORKING WITH OUR HIGH SCHOOL TEAM TO MAKE SURE THAT WE CAN THINK CREATIVELY ABOUT
HOW WE EXPAND THESE OPPORTUNITIES FOR OUR STUDENTS, EVEN GIVEN THE CHALLENGES THAT WE HAVE OUT IN FRONT OF US. 
          SO I WANT TO MAKE SURE THAT I SHARED THAT AS WELL TOO. YES,
MA'AM. 
          SORRY, THAT JUST KIND OF BLOWS MY MIND BECAUSE WE LITERALLY JUST OPENED UP A WHOLE P-TECH
PROGRAM. 
          AND SO I'M TRYING TO UNDERSTAND WHAT YOU MEAN BY. 
          IS IT THE SPACE OR IS IT WE JUST DON'T HAVE QUALIFIED TEACHERS TO TEACH THOSE PARTICULAR
CLASSES? IT'S BOTH. AND SO WE HAVE TEACHERS TO TEACH THE COURSES. 
          SO IT'S A SPACE ISSUE, RIGHT? IT STARTS TO BECOME A SPACE ISSUE. 
          SO WE CAN OFFER MORE CULINARY CLASSES, BUT WE ONLY HAVE ONE,
RIGHT? WE CAN OFFER MORE WELDING CLASSES, BUT WE ONLY HAVE ONE SPACE CURRENTLY RIGHT NOW FOR
WELDING. SO WE CAN OFFER AS MANY SECTIONS AS AVAILABLE, BUT THEN IT BECOMES A SAFETY ISSUE. IT BECOMES HOW MANY SECTIONS CAN WE OFFER? HOW MANY STUDENTS CAN WE CONTINUE TO PUT INTO A SPACE AND MAKE SURE THAT IT'S FUNCTIONAL
FOR THEM WITHIN THAT SPACE? SO, THE SPACE REALLY IS THE BIGGEST ISSUE RIGHT NOW BECAUSE THE PROGRAMS CONTINUE TO GROW
AS STUDENTS GAIN MORE INTEREST. 
          SO IT'S NOT ABOUT THE SPACE THAT WE CURRENTLY HAVE. WITH THE TWO HIGH SCHOOLS,
OBVIOUSLY, WE CAN EXPAND TO AS MANY STUDENTS WANT TO, BUT RIGHT NOW WE ARE KIND OF LIMITED ON THE
AMOUNT OF SPACE THAT WE HAVE AND THE NUMBER OF STUDENTS THAT CAN GO INTO THE PROGRAM. 
          SO WE'RE THINKING CREATIVELY, AND ESPECIALLY AS WE WORK TOWARD. 
          I'LL USE COSMETOLOGY AS THE EXAMPLE. SO WE KNOW THAT WE WON'T HAVE THE COSMETOLOGY SPACE
UNTIL WE OPEN HIGH SCHOOL NUMBER TWO. 
          BUT THAT DOESN'T MEAN THAT WE CAN'T START OFFERING THOSE LEVEL ONE COURSES RIGHT NOW FOR
OUR STUDENTS AS THEY ENTER INTO FALL OF 27, RIGHT? SO WE WON'T OFFER COSMETOLOGY CLASSES IN THE FALL,
BECAUSE WE KNOW THAT THOSE LEVEL TWO COURSES REQUIRE US FOR THEM TO BE IN COSMETOLOGY SPACE, BUT WE CAN START TO THINK CREATIVELY ABOUT WHAT ARE THOSE LEVEL ONE COURSES THAT WE
CAN OFFER THAT DON'T REQUIRE THE SPACE. 
          SO THOSE ARE THE KINDS OF PLANNING THAT WE'RE DOING WITH OUR HIGH SCHOOL TEAM RIGHT NOW,
IS THINKING CREATIVELY ABOUT WHAT ARE THE COURSES THAT WE CAN OFFER THAT DON'T REQUIRE THE 
          [00:55:05]
ACTUAL HANDS ON SPACE FOR STUDENTS TO BE IN,
THAT WE CAN THINK CREATIVELY, CONTINUE TO EXPAND WHILE WE'RE STILL WAITING ON HIGH SCHOOL NUMBER TWO. OKAY. I'M GLAD YOU EXPLAINED THAT,
BECAUSE THAT WAS GOING THROUGH MY HEAD BECAUSE I WAS LIKE, WE DON'T NEED ALL 287 CHILDREN IN THE ACTUAL WELDING CLASS AT THAT TIME. 
          OKAY. YEAH. THANK YOU. BUT IT SAYS AS IT CONTINUES TO GAIN POPULARITY AND IT IS VERY
POPULAR STUDENTS, IT'S GOING TO BECOME, AS WE CONTINUE TO GROW THOSE PROGRAMS. AND WE WANT TO CONTINUE TO GROW THEM BECAUSE WE WANT OUR STUDENTS TO HAVE ACCESS TO WHAT
THEY'RE INTERESTED IN. THOSE ARE THE KINDS OF PROBLEM SOLVING. THEY'RE GOOD PROBLEMS FOR US TO HAVE. LET ME SAY THAT. THERE ARE CHALLENGES,
BUT THEY'RE GOOD PROBLEMS FOR US TO SOLVE. 
          ALL RIGHT. SO LET'S TALK ABOUT SOME OF THE ROOT CAUSES. SO AS YOU ALL KNOW,
AND WE GO THROUGH, YOU KNOW, A YEAR OF ASSESSING, WE GO THROUGH A YEAR OF DIAGNOSTIC,
WHAT SOME OF THE ISSUES ARE, AND THEN MAKING SURE THAT WE HAVE GOOD PLANS TO MAKE SURE THAT WE CAN INCREASE OUR CCMR
INDICATORS. 
          AND I JUST SHARED ONE OF THEM. ONE OF THE THINGS THAT WE KNOW IS THAT WE DID NOT HAVE
ADEQUATE DATA TRACKING FOR INDIVIDUAL STUDENTS, AS IT RELATES TO SOME OF THE LAGGING INDICATORS WHEN IT COMES TO CCMR,
BUT THEN ENSURING THAT EVERY KID IS IN A COHERENT PATHWAY. 
          SOME OF THAT HAS TO DO WITH HOW ARE WE WORKING BETWEEN OUR CENTRAL TEAM AND ALSO OUR
COUNSELORS, EVEN AS WE HAVE NEW COUNSELORS COME IN TO, ALL OF OUR COUNSELORS UNDERSTAND HOW CCMR
WORKS, DO THEY UNDERSTAND THE SCHEDULING AND THE PATHWAYS? SO THERE'S A HUGE EDUCATION PIECE THAT
COMES WITH THAT IN ADDITION TO THE MONITORING. THAT'S WHERE THE SCHEDULING PIECE COMES IN. 
          AND SO ONE OF THE THINGS THAT WE'VE DISCOVERED IS THAT STUDENTS NEED TO HAVE. 
          STUDENTS WERE NOT NECESSARILY CONSISTENTLY SCHEDULED WITH THE GUIDING PRINCIPLE OF WHAT IS
THEIR ACADEMIC PATHWAY OR WHAT IS THEIR PATHWAY TO THEIR CCMR INDICATOR, OR THAT MORE THAN DIPLOMA FOR THAT PARTICULAR STUDENT. 
          SO WE KNOW THAT ONE OF THE OTHER GAPS THAT WE SEE,
AND THIS IS JUST A PRIME EXAMPLE, WE HAVE STUDENTS THAT ARE CAPABLE OF PARTICIPATING IN DUAL CREDIT AP CLASSES THAT WEREN'T NECESSARILY SCHEDULED IN THOSE COURSES. 
          RIGHT? AND SO THOSE END UP BEING GAPS IN EDUCATION THAT WE NEED TO HAVE WITH OUR HIGH
SCHOOL TEAM, BUT THEN ALSO WITH OUR COUNSELORS AS WELL TOO,
SO THAT WE CAN MAKE SURE THAT STUDENTS ARE GETTING THE RIGHT ACADEMIC COUNSELING. STUDENTS MISSING PROGRAM COMPLETION OR ALIGNED CERTIFICATIONS DUE TO SCHEDULE. 
          RIGHT? SO YOU HAD A LEVEL ONE COURSE. YOU MAY HAVE HAD A LEVEL TWO COURSE,
BUT YOU WEREN'T SCHEDULED FOR LEVEL THREE. 
          SO THEREFORE YOU ARE COMPLETING THAT PATHWAY. 
          SO THOSE ARE GAPS WITHIN THE SYSTEM THAT WE'RE UNCOVERING AND THAT WE'RE CONTINUING TO
FEEL. 
          OWNERSHIP AND TRAINING. SO INCONSISTENT OWNERSHIP,
MONITORING AND STAFF TRAINING ACROSS DEPARTMENTS AND CAMPUS LEADERSHIP. 
          AGAIN, THESE ARE ROOT CAUSES AND SYSTEM GAPS THAT WE'RE FIXING. 
          POLICY RESPONSE. SO DELAYED DISTRICT RESPONSE TO RAPIDLY CHANGING STATE ACCOUNTABILITY
REQUIREMENTS AND CRITERIA. 
          AND SO I'LL GO BACK TO THAT COLLEGE PREP COURSE. 
          SO THERE WAS AN UNDERSTANDING GAP THERE, RIGHT? SO TEA COMES IN AND TEA SAYS THERE ARE NO APPROVED COLLEGE PREP COURSES FOR US RIGHT NOW
THAT WE ARE APPROVING FOR ELR AND FOR MATH. 
          SO WHAT ENDED UP HAPPENING IS NONE OF THE STUDENTS. 
          BUT THAT DIDN'T NECESSARILY IMPACT 25 AND 26. 
          DID IMPACT SOME OF OUR SUBSEQUENT COHORTS GOING IN. 
          SO NO STUDENTS WERE SCHEDULED FOR THE COLLEGE PREP COURSES WHEN,
AS YOU CAN SEE, BASED ON OUR DATA IN YEARS PAST, THAT HAS BEEN KIND OF OUR BREAD AND BUTTER IN TERMS OF CCMR FOR STUDENTS THAT DIDN'T HAVE
A PATHWAY TO A CCMR INDICATOR. 
          AND SO THAT WAS A LEARNING GAP THAT EXISTED AT OUR HIGH SCHOOL WITH NOT JUST OUR CAMPUS
ADMINISTRATIVE TEAM, BUT THEN ALSO WITH OUR COUNSELORS. SO WE HAVE TO FILL IN AND PLUG IN THOSE GAPS TO ENSURE
THAT WE CAN GET THERE. 
          SO THAT'S JUST ONE PRIME EXAMPLE. IN ADDITION TO THAT,
YOU KNOW, WE KNOW THAT 2030 IS COMING TOO. 
          SO HAVE WE ADEQUATELY PLANNED FOR 2030 BECAUSE WE KNOW THAT THE SYSTEM IS GOING TO BE
CHANGING? AND DO WE HAVE THE PATHWAYS TO GET OUR STUDENTS TO THE HIGHER LEVEL TIER,
SO THAT WE CAN GET MORE WEIGHTED POINTS IN TERMS OF CCMR INDICATORS? SO THOSE ARE ALL OF THE THINGS THAT WE HAVE TO CONSTANTLY BE THINKING OF IN TERMS OF THREE
DIFFERENT ACCOUNTABILITY SYSTEMS AT ONE TIME. 
          PATHWAY ACCESS. SO INSUFFICIENT ACCESS TO QUALIFYING POST-SECONDARY PATHWAYS AND EXTERNAL
INSTITUTIONAL PARTNERSHIPS AND THEN MAKING SURE THAT OUR STUDENTS ARE ACADEMICALLY READY. 
          AND THAT'S THE BIG ONE FOR US, RIGHT? WE HAVE TO MAKE SURE THAT OUR STUDENTS ARE
ACADEMICALLY READY, NOT JUST FOR THE TSI SIA2, BUT FOR THE SIT AND THE ACT, BECAUSE WE KNOW THAT THEY CAN'T TAKE COLLEGE LEVEL COURSES IF
THEY ARE NOT TSI READY. 
          SO WHAT'S OUR STRATEGY? SO WE WANT TO EXTEND POST-SECONDARY PATHWAYS. 
          AND ONE OF THE THINGS. AND I SHARED THIS IN THE COMMUNIQUE RECENTLY. 
          ONE OF THE THINGS THAT WE'VE BEEN LOOKING AT,
AND NOT JUST US, BUT ALSO IN PARTNERING WITH DISTRICTS ACROSS THE STATE AND UNDERSTANDING HOW ARE THEY MAKING UP FOR SOME OF THESE PIECES IS DO WE NEED TO EXPAND BEYOND OUR CURRENT
UNIVERSITY PARTNERS THAT WE PARTNER WITH? 
          [01:00:03]
AND SO ONE OF THE THINGS THAT WE'RE DOING IN THIS COMING SCHOOL YEAR WITH LAMAR UNIVERSITY
COMING ON AS A PARTNER IS TO ESTABLISH A PATHWAY, ESPECIALLY FOR OUR COHORT 2027. SO IT ESTABLISHES THAT. 
          SO WHAT TYPICALLY HAPPENS IS, IF A STUDENT IS NOT TSI READY AND THEY CAN'T PASS,
BUT THEY'RE INDICATING. 
          WE KNOW THAT OUR STUDENTS CAN TAKE COLLEGE LEVEL COURSES AND BE SUCCESSFUL,
BUT THAT TSIA2 TEST JUST BECOMES A BARRIER FOR OUR STUDENTS. 
          SO ONE OF THE THINGS THAT WE CAN DO WITH LAMAR UNIVERSITY COMING ON AS A PARTNER IS GO
AHEAD AND ENROLL OUR STUDENTS IN THE FALL IN A REMEDIAL COURSE, WHICH IS WHAT'S REQUIRED IF YOU ARE NOT TSI READY AND THEN GO AHEAD AND ROLL,
AS LONG AS THEY PASS THAT COURSE IN THE FALL, THEN THEY CAN ENROLL IN COLLEGE COURSES IN THE SPRING. AND SO THAT'S ONE WAY THAT WE ARE
THINKING CREATIVELY ABOUT HOW DO WE GET OUR STUDENTS THERE, NOT JUST THROUGH LAMAR UNIVERSITY, BUT THEN NOW THAT THEY'VE TAKEN COLLEGE LEVEL COURSES,
NOW, CAN THEY ENROLL IN OUR COMMUNITY COLLEGE TO BEGIN TO CONTINUE ON THAT PATHWAY TOWARDS
COURSES? SO AGAIN, JUST EXPANDING THOSE PATHWAYS. IMPLEMENT STUDENT LEVEL MONITORING. 
          THIS IS THE BIGGEST ONE. AND AGAIN, I'LL CONTINUE TO SAY,
AND I'LL SAY IT HERE AND I'LL CONTINUE TO TELL OUR TEAM. 
          THE STUDENT LEVEL MONITORING BECOMES REALLY IMPORTANT IN TERMS OF CCMR. IT IS A TEAM SPORT AND IT REQUIRES MULTIPLE DEPARTMENTS TO PULL TOGETHER TO MAKE SURE THAT
WE'RE GETTING THERE. 
          ALIGNING SCHEDULING SUPPORT. AND I WON'T TALK THROUGH EACH ONE OF THESE BULLET POINTS,
BUT ALIGNING SCHEDULING AND SUPPORT. SO ENSURING THAT, YOU KNOW, WE JUST HAD A MEETING LAST WEEK. HEY, WHAT IS THE PLAN FOR COHORT 27? WHAT'S THE PLAN FOR COHORT 28? AND ONE OF THE THINGS THAT WE'RE ESTABLISHING IS A MONTHLY
CCMR MEETING. 
          SO ALL OF THE PLAYERS ON THE TEAM ARE COMING TOGETHER EVERY SINGLE MONTH. 
          WHAT IS YOUR SOURCE OF TRUTH? NOW LET'S LOOK AT THE ONE SOURCE OF TRUTH,
WHICH IS THE DISTRICT LEVEL MONITORING FOR ALL OF IT AND ENSURING THAT EVERY SINGLE STUDENT HAS A PATHWAY AND THAT WE'RE ADEQUATELY MONITORING THOSE STUDENTS. 
          SO THAT'S COUNSELING, IT'S CTE, IT'S ADVANCED ACADEMICS. 
          IT'S OUR HIGH SCHOOL ADMINISTRATORS AND COUNSELORS,
ALL OUR DISTRICT TEAM COMING TOGETHER IN ONE MEETING TO MAKE SURE THAT WE'RE HAVING REGULAR MONITORING, ONGOING CONVERSATIONS, BECAUSE THAT WAS A GAP IN OUR SYSTEM. 
          AND THEN THAT WE'RE STRENGTHENING OWNERSHIP AND CAPACITY. CCMR ALSO WAS ONE OF THOSE
THINGS THAT PEOPLE WE'RE DOING THIS WITH. YOU OWN IT. DO I OWN IT? DO THEY OWN IT? DOES THE HIGH SCHOOL OWN IT? WHO OWNS IT? EVERYBODY OWNS IT BECAUSE IT'S A TEAM SPORT. 
          SO REAL QUICK. 
          AND YOU HAVE COMMUNICATED THE CCMR PATHWAY TO STUDENTS AND FAMILIES. 
          ONE, TWO, THREE, FOUR. THIS IS THE LAST THING OR THIS IS EMBEDDED INTO EVERY SINGLE ONE OF
THOSE THINGS? THIS IS EMBEDDED INTO EVERY SINGLE ONE OF THEM. AND,
YOU KNOW, WE OFTEN TALK ABOUT THAT OPPORTUNITY KNOWLEDGE A GAP THAT EXISTS. 
          A LOT OF THE TIMES OUR PARENTS JUST DON'T KNOW WHAT IS AVAILABLE AND AS OF ACCESS TO OUR
STUDENTS. 
          AND SO AS WE'RE ONBOARDING A NEW CTE DIRECTOR,
WE'RE ONBOARDING A NEW WORKFORCE DEVELOPMENT AND CCMR COORDINATOR. 
          THIS IS GOING TO BE A BIG PART OF THEIR ROLE. AND ONE OF THE THINGS THAT AS WE'VE DONE
INTERVIEWS AND WE'VE INTERVIEWED CANDIDATES, A BIG THING THAT WE'VE BEEN LOOKING FOR IS JUST VISION, BECAUSE IT ISN'T JUST HIGH SCHOOL,
RIGHT? A LOT OF PEOPLE THINK CTE HIGH SCHOOL, BUT. 
          LONG BEFORE THAT. IT STARTS IN MIDDLE SCHOOL. 
          AND REALLY THAT KNOWLEDGE BASE HAS TO START AT THE ELEMENTARY LEVEL. 
          SO WE'RE REALLY LOOKING FOR SOMEBODY THAT CAN COME ON AND HAS A BIG VISION TO HELP US
IMAGINE WHAT THAT LOOKS LIKE FOR US, SO THAT THE PARENT KNOWLEDGE BECOMES A REALLY IMPORTANT PART OF THAT AS WELL. 
          SO YES, THAT'S EMBEDDED THROUGHOUT ALL OF THIS. SO JUST TO CLARIFY. 
          SO LET ME USE EXPANDING ACCESS TO AP COLLEGE CREDIT AND CERTIFICATIONS. 
          AT SOME POINT, PARENTS WILL BE NOTIFIED. HEY,
PARENTS, THESE ARE THE COURSES, THE CREDITS THAT YOUR STUDENTS CAN TAKE. 
          LOOK AT YOUR STUDENT. TALK TO YOUR STUDENT. WHICH ONE OF THESE,
YOU KNOW, THIS IS GOING TO BE PART OF OUR PROCESS AND THEN IT'S GOING TO GO. SO THAT'S WHAT WE'RE DOING. OKAY, COOL. ABSOLUTELY. AND ONE OF OF THE OTHER THINGS TOO,
THIS SORT OF GAP THAT WE KNOW THAT OUR STUDENTS CAN GO IN AND TAKE AP COURSES AND WE WANT THEM TO TAKE AP COURSES WHEN AND IF THEY'RE READY. 
          AND I'LL TALK A LITTLE BIT ABOUT, OUR STUDENTS ARE VERY SUCCESSFUL IN AP SPANISH,
SO WE NEED TO THINK ABOUT THAT AS AN ASSET FOR OUR STUDENTS. 
          THEY'RE VERY SUCCESSFUL, EVEN WHEN THERE AREN'T OTHER PATHWAYS FOR THEM TO OBTAIN THEIR
CCMR POINTS. 
          THEY'RE VERY SUCCESSFUL WITH. WE HAVE A LOT OF SUCCESS WITH AP SPANISH,
BUT THE CHALLENGE WITH AP SPANISH. 
          I MEAN, NOT AP SPANISH, BUT JUST AP IN GENERAL. 
          IS THAT TEST, RIGHT? SO WE KNOW THAT OUR STUDENTS CAN GET THROUGH THE COURSEWORK,
BUT IT'S GETTING TO THAT LEVEL THREE OF THAT LEVEL FOUR IN ORDER TO GET THE CREDIT FOR THE AP EXAM. AND SO IT'S AN EDUCATION PIECE FOR OUR PARENTS THAT YOU DON'T JUST HAVE TO TAKE
AP COURSES. 
          YOU CAN ALSO TAKE OTHER DUAL CREDIT COURSES. AND I TALKED JUST ABOUT ONE INDICATOR WITH
LAMAR UNIVERSITY, BUT WE'RE ALSO EXPANDING OTHER OPPORTUNITIES FOR DUAL CREDIT COURSES THROUGH LAMAR
UNIVERSITY FOR OUR STUDENTS AS WELL TO, AGAIN, MULTIPLE PATHWAYS, MULTIPLE OPPORTUNITIES,
AND NOT HAVING A MONOPOLY IN ONE PLACE THAT REALLY IS HURTING OUR STUDENTS. 
          [01:05:04]
AND IT'S. 
          CHILD'S GPA AT THE END OF THE YEAR? LIKE IF THEY TAKE. 
          YEAH, IF THEY TAKE AP, IT GOES THIS MUCH. IF THEY TAKE A DUAL CREDIT OR IF THEY TAKE A,
YOU KNOW. 
          ABSOLUTELY. THAT'S SOMETHING THAT WE CAN DO AND WE CAN DO IT THROUGH OUR ADVANCED
ACADEMICS. BUT AGAIN, WE KNOW THAT WE ONLY HIT A SMALL NUMBER OF PARENTS THAT ARE ADVANCED ACADEMICS, AND THOSE ARE THE PARENTS THAT TYPICALLY HAVE THE KNOWLEDGE TO SHOW UP AND TO
BE ENGAGED IN THOSE THINGS. 
          AND SO WE, AGAIN, HAVE TO THINK MORE STRATEGICALLY ABOUT HOW WE PROVIDE THOSE
OPPORTUNITIES AND THAT EDUCATION TO ALL OF OUR STUDENTS. 
          BUT THAT REALLY SHOULD BE HAPPENING THROUGH THE ACADEMIC COUNSELING AT THE HIGH SCHOOL
LEVEL AS WELL TO AS ANOTHER LAYER TO THAT, THAT THERE'S. AND ONE OF THE THINGS THAT WE'RE MOVING TOWARDS IS,
YES, THERE'S THE COUNSELING THAT HAPPENS WITH THE STUDENT, BUT THAT PARENTS BEING INVITED TO THOSE MEETINGS AS WELL,
TOO. 
          THEY DON'T HAVE TO ALWAYS COME IN PERSON BECAUSE WE HAVE PHONES AND WE CAN DO THINGS
VIRTUALLY AS WELL TOO, SO THAT WE CAN CONTINUE TO EDUCATE PARENTS. IT'S A 10 OR 15 MINUTE MEETING. 
          ALL RIGHT. SO A COHORT BASED PLAN. SO I'VE TALKED A LITTLE BIT ABOUT THIS AS WELL TOO. 
          ONE OF THE THINGS THAT WE KNOW IS THAT WE'RE OPERATING UNDER MULTIPLE SETS OF RULES AND
MULTIPLE ACCOUNTABILITY SYSTEMS AT ONE POINT. 
          AND SO I WON'T GO INTO FULL DETAILS ON THIS,
BUT I JUST WANT YOU ALL TO KNOW THE LEVEL OF WORK THAT WE'RE DOING TO ENSURE THAT WE CAN INCREASE THOSE CCMR OUTCOMES. SO WHEN WE LOOK AT THE CLASS OF 2026,
YOU KNOW, AS THAT IMPACTS OUR 2027 ACCOUNTABILITY, WE'RE RECONCILING COLLEGE PREP, CTE, TESTING TRANSCRIPTS,
[INAUDIBLE] RESOLVING MISSING CREDITS, VERIFYING. SO THERE'S A LOT OF VERIFICATION WORK THAT'S HAPPENING RIGHT NOW. 
          IT HAPPENS OVER THE COURSE OF THE SCHOOL YEAR,
BUT WE GET REALLY DETAILED AND GRANULAR IN THAT IN THE SUMMERTIME. 
          SO WE WORK WITH OUR TEAMS TEAM. AND AGAIN, EVERYBODY THAT'S PLAYING THE GAME RIGHT NOW
WITH US ACROSS MULTIPLE DEPARTMENTS. 
          CLASS OF 2027. AGAIN, WE'RE TRYING TO ACCELERATE THAT COLLEGE READINESS. 
          AND SO THAT'S WHY WE'RE LAUNCHING OUR PARTNERSHIP WITH LAMAR UNIVERSITY,
BECAUSE WE WANT OUR STUDENTS TO BE ABLE TO EARN THOSE THREE CREDIT HOURS. 
          AND I'LL TALK ABOUT THOSE THREE CREDIT HOURS BECAUSE THAT CHANGES FOR THE CLASS OF 2030. 
          SO MAKING SURE THAT OUR STUDENTS ARE TSIA2 READY. 
          SO, YOU KNOW, WE'VE BEEN EMBEDDING COLLEGE SPRING INTO OUR CURRICULUM TO ENSURE THAT
STUDENTS ARE GETTING THAT PREP WHILE THEY'RE HERE AT SCHOOL AND NOT HAVING TO GO AND PLAN FOR TSIA OR SAT AND ACT OUTSIDE OF SCHOOL. WE NEED TO EMBED THAT WHILE WE HAVE THE
STUDENTS WITH US DURING THE SCHOOL DAY. 
          EXPANDING DUAL CREDIT. AND AGAIN, I'VE TALKED ABOUT AP SPANISH BEING SOMETHING THAT OUR
STUDENTS ARE HIGHLY SUCCESSFUL. 
          AND SO WE NEED TO MAKE SURE THAT WE CAN EXPAND THAT. 
          INCREASING OUR MONITORING. SO WHEN WE LOOK AT THE CLASS OF 2028,
MAINTAIN COHERENCE PROGRAMS OF STUDY. 
          SO MAKING SURE THAT, YOU KNOW, BECAUSE SOMETIMES WHAT HAPPENS IS STUDENTS COME AND THEY
SAY, YOU KNOW, I DON'T REALLY THINK I WANT TO DO THIS ANYMORE, BUT OUR STUDENTS REALLY HAVE TO COMMIT TO SOMETHING BY THEIR SOPHOMORE YEAR BECAUSE IF THEY DON'T,
THEY WON'T BE COMPLETERS. SO WE WANT TO MAKE SURE THAT STUDENTS ARE EDUCATED, BUT THAT WE'RE ALSO EXPOSING THEM EARLY ON SO THAT THEY'RE NOT DISCOVERING IN HIGH SCHOOL THAT THEY
DON'T LIKE SOMETHING, RIGHT? IT BECOMES REALLY IMPORTANT. AND THEN WE BEGIN EARLY INTERVENTION WITH THE CLASS OF 2029 TO ENSURE THAT,
AGAIN, ALL OF THOSE THINGS HAPPEN WITH THEM. 
          AND THEN WE GET TO REDESIGN WHAT THIS LOOKS LIKE FOR THE CLASS OF 2030,
BECAUSE IT'S A DIFFERENT ACCOUNTABILITY SYSTEM, WHICH I'LL TALK A LITTLE BIT MORE ABOUT RIGHT NOW. SO CCMR IS CHANGING. 
          AND WHAT DOES THIS MEAN FOR OUR STUDENTS? SO BEGINNING WITH THE CLASS OF 2030,
TEXAS WILL CHANGE HOW CCMR IS CALCULATED BECAUSE THAT'S WHAT TEXAS DOES WHEN WE FIGURE IT OUT. SO NOT ALL CCMR INDICATORS WILL COUNT THE SAME. 
          THE STRENGTH OF EACH OUTCOME WILL MATTER. SO THE CURRENT SYSTEM IS THAT ALL PATHWAYS COUNT
THE SAME. 
          SO WHETHER YOU EARN AN ASSOCIATE'S DEGREE, AN APPROVED IBC,
YOUR TSI COMPLETE, MILITARY OR ANY OF THE OTHER APPROVED INDICATORS. 
          THEY ALL COUNT THE SAME. MOVING INTO THE CLASS OF 2030,
IT'S GOING TO BE CALCULATED DIFFERENTLY. 
          SO THE HIGHEST VALUE. SO THERE'LL BE A WEIGHTED SYSTEM. AND WE'RE STILL UNDERSTANDING WHAT
THAT WEIGHT IS GOING TO LOOK LIKE. 
          BUT THE HIGHEST VALUE WILL COME FROM OUR STUDENTS EARNING ASSOCIATE'S DEGREES SUBSTANTIAL
AMOUNT OF DUAL CREDIT. 
          AND THEN WHAT THE TEA CONSIDERS TO BE HIGHER VALUE CREDENTIALS. 
          THEN OF COURSE, A MEDIAN VALUE CREDENTIALS ARE STUDENTS WHO ARE TSI COMPLETE,
AP, IB SUCCESS ON RAMPS OR JUST WHAT THE STATE CONSIDERS TO BE QUALITY IBCS. AND THEN SOME OF OUR OTHER IBCS AND OTHER INDICATORS WE MAY. 
          WE'LL GET SOME WEIGHT FROM CCMR, BUT NOT AT THE SAME LEVEL THAT WE'RE GETTING RIGHT NOW. 
          SO AGAIN, THIS IS A SYSTEM THAT WE HAVE TO BE READY AND PREPARED FOR AND THAT WE'RE
PREPARING FOR RIGHT NOW. 
          BECAUSE WHETHER WE LIKE IT OR NOT, IT'S COMING AND IT'S GOING TO CHANGE HOW WE OPERATE. 
          BUT THAT BEING SAID, WE HAVE TO MAKE SURE THAT,
AGAIN, GOING BACK TO WHAT WE SAID AT THE VERY BEGINNING, YOU KNOW, THE GOAL IS FOR OUR STUDENTS TO GRADUATE WITH MORE THAN DIPLOMA. AND THAT'S IT. 
          YES, MA'AM. VICE PRESIDENT WEGNER. NOT VICE PRESIDENT. 
          [01:10:02]
I MEAN, SECRETARY WEGNER. I'M SORRY. THANK YOU SO MUCH FOR THIS. 
          AND I WANT TO SAY THANK YOU TO YOU. THANK YOU,
DR. 
          CANTU. THANK YOU, DR. GUTIERREZ FOR PUTTING IN THE WORK AND ALL THE REST OF YOU AS WELL. 
          DON'T GET ME WRONG, BUT THIS IS THE LONGEST CCMR PRESENTATION WITH THE MOST IN DEPTH
KNOWLEDGE. 
          AND IT'S A TIP OF THE ICEBERG OF WHAT Y'ALL ARE ACTUALLY DOING. 
          SO HEARTFELT SINCERE THANK YOU BECAUSE IT IS MAKING A DIFFERENCE. 
          BUT IN TWO, FOUR, SIX, EIGHT YEARS, IT'S GOING TO BE HUGE. 
          SO THANK YOU FOR PUTTING IN THE WORK. THANK YOU. 
          I'M GLAD TO ALSO SEE THIS PRESENTATION AND HEAR THAT WE'RE GOING TO TALK ABOUT PARENTAL
ENGAGEMENT AND MAYBE STARTING YOUNGER, GETTING THEM READY A LITTLE BIT YOUNGER BECAUSE EVEN ATTENDING THE
AUSTIN 2030 COLLEGE PROMISE, THAT'S A BIG CONVERSATION GOING ON THERE. I DON'T LIKE THE NEW SYSTEM COMING IN BECAUSE
SOME KIDS ARE PASSIONATE ABOUT SOMETHING ELSE AND NOT COLLEGE. AND THAT'S NOT FAIR TO THEM. TRUSTEES,
ANY OTHER QUESTIONS? TRUSTEE LEDESMA WOODY. OR. OKAY. SO, YES. THANK YOU. 
          I WANT TO ACKNOWLEDGE AND THANK YOU, BECAUSE WE HAVE SAID OVER THE YEARS THAT WE WANT TO
SEE A CORRELATION AND THE KIDS THAT ARE TAKING THESE CAREER TECHNOLOGY CLASSES AND HOW THAT APPLIES IN CERTIFICATIONS,
HOW DOES THAT APPLY TO THEIR DEGREES? AND WE REALLY HAVEN'T. IT IS WHAT IT IS TYPE OF SITUATION. 
          AND I WANT TO THANK YOU FOR ACTUALLY GIVING US LIKE A PROCESS AND STEPS AND HOW THIS ALL
CONNECTS. 
          SO THAT WAY OUR PARENTS AND OUR STUDENTS ARE MORE INFORMED. 
          AND THEN THAT HELPS EDUCATE EVERYBODY AT THE END OF THE DAY. SO THAT WAS A HUGE THING FOR
ME, AND I APPRECIATE THAT WE'RE ACTUALLY SEEING IT COME TO FRUITION. 
          SO THANK YOU. YOU'RE VERY WELCOME. TRUSTEE SIERRA. 
          AS YOU SAID, THIS IS GATHERING A LOT OF DATA ABOUT WHAT'S ACTUALLY HAPPENING IN THE
SYSTEM. 
          AND I THINK THE REALITY OF THE PATHWAYS THAT EXIST FOR OUR COMMUNITY AND THAT PEOPLE ARE
STEPPING INTO OR LOOKING FOR IS UNIQUE TO DEL VALLE. AND SO I THINK AS WE LOOK FORWARD,
MY HOPE IS THAT WE ARE THINKING ABOUT THIS GOAL IN TERMS OF WHAT IS THE PROFILE OF OUR STUDENTS AND WHAT OPPORTUNITIES DO THEY NEED? BECAUSE I SEE HERE LIKE HIGH VALUE CREDENTIALS. 
          I DON'T KNOW IF THAT MEANS IBCS, BUT MANY OF THE IBCS ARE HUGELY VALUABLE WITHIN OUR
GEOGRAPHY. 
          RIGHT? WE HAVE THE AIRPORT, WE HAVE TESLA, WE HAVE. 
          SO THE IBCS MATTER. AND SO I'M HOPING THAT WE CAN TAKE SOME TIME TO SORT OF ZOOM OUT AND
REALLY LOOK AT LIKE, WHAT ARE THE MOST IMPORTANT PATHWAYS FOR OUR STUDENTS? WHAT'S THAT PROFILE,
THAT BREAKDOWN OF THE CCMRS? AND THEN I'M WONDERING IF EVEN AS WE GET MORE DATA,
WE CAN BEGIN TO TRACK BY LIKE OUR GOAL PROGRESS MEASURES MIGHT BE SOME OF THE THINGS YOU'RE TALKING ABOUT FOR CLASS OF 2029. LIKE ARE THESE HAPPENING? EVEN THOUGH IT'S THREE
YEARS AWAY VERSUS A LAGGING INDICATOR, WHICH IS A LITTLE FRUSTRATING. BUT THOSE KIDDOS WILL BE IN OUR SCHOOL PRETTY SOON,
RIGHT? SO ONE OF THE THINGS THAT. WE DO NEED TO LOOK AT WHAT OUR WORKFORCE IS SEEING HERE. 
          LIKE, I'LL GIVE A PRIME EXAMPLE. HVAC IS ONE THAT WE KNOW,
RIGHT? I CONSIDER HVAC TO BE A HIGH VALUE CREDENTIAL AS MANY OF US WOULD. 
          AND SO REALLY PART OF IT IS WORKING WITH OUR CTE AND OUR WORKFORCE DEVELOPMENT COORDINATOR
TO LOOK AT THE INDUSTRIES IN OUR AREA AND UNDERSTAND WHERE WE MAY BE ABLE TO PROVIDE THOSE OPPORTUNITIES, BECAUSE MAYBE IT IS THE SAME PATHWAYS THAT WE HAVE,
BUT MAYBE THERE'S WHAT THE STATE CONSIDERS TO BE A HIGHER VALUE CREDENTIAL THAT WE NEED TO BE PREPARING KIDS FOR. SO EVEN THOUGH IT MAY BE THE SAME PATHWAYS,
MAYBE IT'S WHAT THE STATE CONSIDERS TO BE A HIGHER VALUE CREDENTIAL THAT WE'RE PREPARING OUR KIDS. TRUSTEES, ANY OTHER QUESTIONS? TRUSTEE WRIGHT-HAYWOOD. 
          SORRY. THANK YOU FOR THIS INFORMATION. I'M REALLY,
LIKE, EXCITED AND JUST TO SEE ALL THE GAINS THAT WILL WE HAVE TO LOOK FORWARD TO COME FOR OUR STUDENTS. BUT FOR CLARITY, I WANTED TO ASK,
FOR 2030. 
          IS THAT THE WEIGHTINESS OF IT? IS THAT JUST AN ATTRIBUTE FOR LIKE THE ACCOUNTABILITY FOR
THE DISTRICT? IS THAT WHAT THE WEIGHTS? FOR THAT. SO IT'LL IMPACT OUR OVERALL ACCOUNTABILITY FOR THE
INDIVIDUAL HIGH SCHOOLS, BUT THEN ALSO FOR THE OVERALL DISTRICT ACCOUNTABILITY. ONE OF THE THINGS THAT WE KNOW IS
THAT OUR CURRENT HIGH SCHOOL ACCOUNTS FOR 43% OF THE OVERALL DISTRICT ACCOUNTABILITY. 
          IN A BIG PORTION OF THE HIGH SCHOOLS, ACCOUNTABILITY IS OKAY. BUT DOES IT MEAN THAT IT WILL GO UP FROM THERE OR IT WOULD START LOWER IN THE
HIGHEST POINT WOULD BE THE, DEPENDING ON WHERE WE'RE CURRENTLY GETTING OUR CCMR POINTS. 
          [01:15:01]
SO WE KNOW THAT COLLEGE PREP IS ONE. AND WE KNOW THAT COLLEGE PREP IS GOING TO BE
CONSIDERED A LOWER VALUE IN TERMS OF THE WEIGHT FROM THE STATE OF TEXAS. 
          SO THAT NEEDS TO BE SOMETHING THAT WE'RE. SO WE'RE ALREADY THINKING ABOUT THAT. LIKE,
IS THIS REALLY STILL THE PATHWAY FOR STUDENTS OR DO WE NEED TO BE LOOKING AT OTHER PLACES? SO GOING BACK TO THE, YOU KNOW, THE. I DON'T WANT TO KEEP MENTIONING LAMAR UNIVERSITY
BECAUSE I KNOW. 
          ONE OF THE GREAT THINGS ABOUT OUR PARTNERSHIP WITH LAMAR UNIVERSITY IS NOT ONLY DO OUR
STUDENTS GET TO EARN THEIR INDUSTRY BASED CERTIFICATION, BUT THEY'RE GETTING DUAL CREDIT AT THE SAME TIME. SO THOSE ARE,
AGAIN, JUST THINKING CREATIVELY ABOUT HOW WE'RE WORKING THROUGH THESE PARTNERSHIPS. SO IT'S NOT JUST, OKAY, I GOT THE IBC, BUT I'M ALSO GOING TO GET MY NINE HOURS OF DUAL CREDIT
BECAUSE IT USED TO BE LIKE THREE HOURS OF COLLEGE CREDIT WOULD GET YOU A CCMR POINT. 
          NOW YOU HAVE TO GET MORE IN ORDER TO MEET THE WEIGHTED SYSTEM THAT'S COMING. 
          YEAH. TRUSTEES, ANY OTHER QUESTIONS? TRUSTEE SIERRA. 
          SORRY, I HAD SOME ACTUAL LOGISTICAL QUESTIONS I'M TRYING TO UNDERSTAND. SO THE TARGET FOR
THE DISTRICT IS 72%. 
          THE TARGET FOR THE HIGH SCHOOL WAS 70, AND THE OPPORTUNITY CENTER WAS 40. 
          HOW DOES THAT ALL WORK? IT DOESN'T EQUATE TO 70. NO. NO IT DOESN'T. AND SO IT'S THE WAY. 
          AND I WISH THE TEAM WAS HERE BECAUSE I'VE GONE OVER THIS MULTIPLE TIMES. 
          AND I LEFT MY NOTES FOR HOW THIS WAS CALCULATED BECAUSE I HAD THE SAME QUESTION,
BECAUSE 78 AND 47 DOES NOT EQUAL 72, BUT IT'S THE NUMBER OF STUDENTS THAT ARE IN THE DENOMINATOR IN THE NUMERATOR. 
          SO IT'S THE NUMBER OF STUDENTS OVERALL VERSUS CALCULATING THE 50-50. 
          YEAH, THAT MAKES SENSE. I WAS WONDERING ABOUT THE TARGET,
WHERE THE 70 AND 43%, I WAS TRYING TO FIGURE OUT IF OUR TARGET TOTAL WAS 72%. 
          THOSE WERE LIKE OUR OUR INDIVIDUAL OKAY. THE 72 WAS LIKE THE THREE YEAR TARGET. BUT THIS YEAR WE WERE TRYING TO HIT 70 AND. 
          CORRECT. OKAY. AND THEN YOU MENTIONED THAT WITH THE GPM 4.1,
THE COLLEGE PREP CLASS. YOU SAID THERE WAS AN APPROVED COURSE LAST MONTH FOR ENGLISH. 
          I THINK THAT'S WHAT YOU SAID. ARE THOSE GOING TO COUNT TOWARDS OUR CCMR NUMBERS? THEY WILL FOR THIS YEAR. SO ONE OF THE THINGS GOING INTO. 
          AND AGAIN, IT WAS AN EDUCATION PIECE FOR OUR COUNSELORS,
IT WAS AN EDUCATION PIECE FOR THE TEAM. 
          SO THERE WAS AN APPROVED COLLEGE. SO THE CLASS OF 2026 WAS STILL UNDER AN APPROVED COLLEGE
PREP MOU WITH ACC. 
          SO THAT RULE STILL STOOD. BUT THERE WAS A LACK OF. 
          THERE WAS A MISUNDERSTANDING THAT, BECAUSE YOU KNOW THAT COLLEGE PREP IS NO LONGER GOING
TO BE. 
          THERE WAS NO LONGER AN APPROVED COLLEGE PREP COURSE IF YOU DIDN'T CURRENTLY HAVE AN MOU. 
          WE ALREADY HAD AN MOU IN PLACE WITH ACC, SO OUR STUDENTS STILL FEEL UNDER THAT. 
          SO WHAT HAPPENED IS, OUR COUNSELORS DIDN'T SCHEDULE KIDS IN A COLLEGE PREP COURSE,
BECAUSE WHAT THEY THOUGHT AT THE TIME WAS THAT WE COULDN'T HAVE A COLLEGE PREP COURSE. SO THERE WAS A MISUNDERSTANDING,
SO. 
          WHICH WAS TRUE IN SOME WAYS, UNLESS YOU HAD AN APPROVED MOU,
WHICH WE DID. 
          SO THANK GOODNESS FOR THAT. HOWEVER, NOW TEA HAS COME BACK AND APPROVED COLLEGE PREP
COURSES AGAIN. 
          SO THEY HAD TO GO THROUGH THE TEA APPROVAL PROCESS. 
          SO NOW TEXAS COLLEGE BRIDGE, WHICH IS WHAT MOST DISTRICTS USE,
IS AN APPROVED COLLEGE PREP COURSE, BUT ONLY FOR ILR. SO YOU CAN GET IT IN ENGLISH,
BUT YOU STILL HAVE TO FIGURE OUT WHAT YOU'RE GOING TO OKAY. DO I HAVE A MOTION? I'D LIKE TO MAKE A MOTION TO APPROVE THE PRESENTATION AS
PRESENTED. 
          OKAY. TRUSTEE WOODY MAKES THE MOTION. DO I HAVE A SECOND? SECRETARY WEGNER MAKES A SECOND. ALL THOSE IN FAVOR? MOTION PASSES UNANIMOUSLY. 
          AND WE'LL MOVE ON TO TEXAS ASSOCIATION OF SCHOOL BOARD POLICIES UPDATE 127. 
          [VI.C. Texas Association of School Boards Policy Update 127, (LOCAL) Policies]
AND DR. CANTU. GOOD EVENING, PRESIDENT, MEMBERS OF THE BOARD AND DR. 
          GUTIERREZ. THIS EVENING, I BRING TO YOU ANOTHER POLICY UPDATE. 
          THIS ONE'S 127. WE'RE STILL SEEING CHANGES THAT ARE AFFECTING OUR LOCAL POLICY AND OUR
LEGAL POLICY FROM THE 89TH LEGISLATIVE SESSION. 
          AND REALLY WHAT IS HAPPENING NOW IS, TEA IS COMING UP WITH THE RULES AND THE REGULATIONS. 
          AND NOW WE'RE SEEING THESE BEST PRACTICES BEING PUT INTO OUR LEGAL AND LOCAL FRAMEWORK. 
          SO IT DOES IMPACT BOTH LEGAL AND LOCAL FRAMEWORK WHERE WE HAVE THE DISCRETION AS THE
DISTRICT IS TO CHANGE THE LOCAL POLICY IF WE CHOOSE TO. 
          [01:20:01]
AND SO THESE ARE THE POLICIES THAT TASB IS RECOMMENDING FOR US TO EITHER CHANGE. 
          THIS ONE'S A LITTLE BIT DIFFERENT. YOU CAN SEE THE DPA LOCAL AND DPB,
THEY HAVE DELETED AND THEN SPLIT IT INTO PERSONNEL AND OTHER POSITIONS BASED ON THE LAW. 
          SO YOU'LL SEE SOME OF THOSE CHANGES. ULTIMATELY,
EACH OF THE CHIEFS OF EACH DEPARTMENT HAS REVIEWED THE POLICY AND THEY ARE ACCEPTING THE POLICY AS WRITTEN OR AS RECOMMENDED BY TASB. 
          SO THIS EVENING, WE ASK YOU TO ADOPT THE POLICY AS PRESENTED BY TASB. 
          YOU HAVE ALL THE EDITS AND THE MARKED UP DOCUMENTS BEHIND THE PRESENTATION. 
          TRUSTEES, DO WE HAVE ANY QUESTIONS? TRUSTEE LEDESMA WOODY. 
          MY QUESTION IS REGARDING THE CAPITALIZATION THRESHOLD. 
          IT SAYS WE WENT FROM 5000 TO 10,000 FROM INDIVIDUAL. 
          WHAT DO WE CLASSIFY INDIVIDUAL CAPITAL ASSETS? PAGE. 
          SO THIS RELATES TO THINGS THAT WE DEPRECIATE. 
          AND IT REALLY HAS MORE TO DO WITH ACCOUNTING. 
          AND PREVIOUSLY, ANYTHING OVER $5,000, WE WOULD HAVE TO PUT ON A DEPRECIATION SCHEDULE. 
          SO THIS RAISES THAT THRESHOLD TO TEN, WHICH IT'S A NICER THRESHOLD FOR THE ACCOUNTING TEAM
BECAUSE YOU START TO GET INTO THE MINUTIA OF DEPRECIATING, YOU KNOW, A COMPUTER. DOES THAT ANSWER YOUR QUESTION? YEAH, BUT. SO WHO IDENTIFIES THAT? I'M TRYING TO UNDERSTAND THIS A LITTLE BIT BETTER. 
          SO IT'S IDENTIFIED IN THE SO YOU HAVE A DIFFERENT ACCOUNTING CODE FOR ANYTHING THRESHOLD OVER. 
          USED TO BE FIVE. NOW IT'LL BE TEN. AND THEN WE PULL THAT EVERY YEAR. 
          AND THAT'LL HAVE TO GO INTO A DEPRECIATION. OKAY. 
          IT'S APPROPRIATE. RIGHT. OKAY. BUT SMALLER THINGS WE SHOULDN'T. 
          I WAS TRYING TO UNDERSTAND LIKE, WHAT'S THE NEED FOR THE CHANGE,
IS SO THAT WE HAVE A BIGGER POOL? OR. I THINK IT'S SO WE DON'T HAVE TO PUT AS MANY MINOR THINGS ON A DEPRECIATION SCHEDULE. 
          OKAY. YEAH. THANK YOU. TRUSTEES, ANY OTHER QUESTIONS? TRUSTEE SIERRA. I WAS LOOKING AT THE FFF LOCAL. 
          WHAT'S THAT? IT'S THE LAST ONE. THE LAST ONE? YEAH. SO I SEE THAT FOR PURPOSE OF THE POLICY ALLEGED WAS CROSSED OUT AND IS ONLY RELEVANT
TO THE FIRST ONE. DOES THAT MEAN THAT THE OTHER THREE HAVE TO GO THROUGH SOME SORT OF PROCESS
BEFORE A PARENT WOULD BE NOTIFIED? SORRY. YEAH. THAT THOSE WOULD HAVE TO BE VERIFIED. 
          IS THAT WHAT IT'S TRYING TO SAY? WHAT'S THE PURPOSE? YEAH. SO NUMBER ONE NOW SAYS ALLEGED ABUSE OR COMMISSION OF OTHERWISE UNLAWFUL AFTER
STUDENTS WHERE THE OTHER ONES NOW SAY INVOLVED IN OR SOLICITING. 
          SO IT'S CLARIFYING THAT LANGUAGE. SO IT'S SAYING THAT THE OTHER THREE WOULD HAVE TO BE
VERIFIED SOMEHOW AND NOT JUST AN ALLEGATION. 
          CORRECT. 
          I THINK I'M JUST WONDERING ABOUT HOW WE THINK ABOUT THAT PARENTAL NOTIFICATION AND HOW
THAT CHANGES OUR CURRENT PRACTICE, I GUESS, WHAT'S THE IMPACT? IT DOESN'T CHANGE THE CURRENT PRACTICE. 
          YOU'RE GOING TO COMMUNICATE WITH THE PARENT,
REGARDLESS OF WHETHER IT'S ALLEGED OR IT IS CONFIRMED TO HAVE HAPPENED. 
          YOU'VE GOT TO KEEP THE PARENTS IN THE LOOP OF ANYTHING THAT COMES YOUR WAY AS AS AN
ADMINISTRATOR, IF ANYTHING IS REPORTED TO HAVE BEEN INAPPROPRIATE,
YOU'RE GOING TO COMMUNICATE WITH THE PARENT TO LET THEM KNOW WHAT IS ALLEGED AND WHAT WILL BE INVESTIGATED, SO IT DOESN'T CHANGE THE PRACTICE AND HOW WE COMMUNICATE WITH PARENTS. 
          I WAS JUST MAKING SURE THE STATE WASN'T TRYING TO PUT A BARRIER TO COMMUNICATION WITH
PARENTS. IN FACT, THE REASON THAT THIS IS HERE IS BECAUSE THE STATE HAS BROADENED IT. 
          AND SO NOW, EVEN BEFORE WHERE THERE MAY HAVE BEEN AN ALLEGED ABUSE,
THERE'S NOW A REPORTING. 
          YOU'VE PROBABLY SEEN IT IN THE NEWS WHERE THERE'S A LOT MORE WHETHER STAFF,
WHETHER IT'S TEACHERS OR ADMINISTRATORS BEING REPORTED FOR 
          [01:25:07]
POTENTIALLY LOSING THEIR JOB. AND SO NOW THERE IS A PROCESS THAT OUR CHIEF OF HR HAS TO
NOTIFY TEA. 
          SO EVEN THOUGH THAT ONE IS STRUCK OUT, THE REQUIREMENT ON THE DISTRICT TO NOTIFY THE
PARENTS AND THEN TO NOTIFY TEA IS ACTUALLY A LOT MORE STRICT. 
          ANY OTHER QUESTIONS, TRUSTEES? OKAY. WITH THAT,
DO I HAVE THE MOTION TO APPROVE? SECRETARY WEGNER MAKES A MOTION. DO I HAVE A SECOND? TRUSTEE BURTON MAKES A SECOND. ALL THOSE IN FAVOR? MOTION PASSES 6-0. 
          LET ME MOVE ON. NEXT UP, WE'LL BE DISCUSSING CONSIDER AND POSSIBLY ACT ON ENDORSING A
CANDIDATE FOR 
          [VI.D. Discuss, Consider and Possibly Act on Endorsing a Candidate for a Position on the TASB Board of Directors]
THE TASB BOARD OF DIRECTORS. 
          YOU ALL HAD ALL THE INFORMATION PRIOR. I DO. IF IT'S OKAY WITH THE BOARD,
I'D LIKE TO NOMINATE ANA CORTEZ FROM ISD. OKAY. TRUSTEE PANTOJA MAKES A MOTION TO ENDORSE ANA CORTEZ FROM RENO ISD. 
          SECRETARY WEGNER MAKES A SECOND. ALL THOSE IN FAVOR? MOTION PASSES UNANIMOUSLY. WE WILL BE ENDORSING ANA CORTEZ. 
          THANK YOU. OKAY. 
          NEXT UP, WE'LL GO INTO CLOSED SESSION. WE WILL NOW RECESS FOR EXECUTIVE SESSION AS
AUTHORIZED BY CHAPTER 551 OF THE TEXAS GOVERNMENT CODE 
          [VII. Closed Session]
UNDER SECTIONS 55 1.071 AND 074. AS A REMINDER,
EXECUTIVE SESSION IS A CONTINUATION OF THE BOARD MEETING. 
          I RESPECTFULLY ASK THAT THE AUDIENCE MEMBERS REFRAIN FROM APPROACHING THE DAIS AND BOARD
MEMBERS AT THIS TIME. 
          THE TIME IS 7:44. THE BOARD IS NOW IN OPEN SESSION. 
          [VIII. Approve Action Items Discussed in Closed Session]
OUR CLOSED SESSION CLOSED AT 8:46. WE ARE NOW IN OPEN SESSION AND IT IS 8:52. 
          FIRST UP FOR ACTION IS THE ELECTION OF BOARD OFFICERS. 
          DO I HAVE A NOMINATION FOR BOARD PRESIDENT? I'D LIKE TO NOMINATE ELVIA GUADIAN AS OUR
BOARD PRESIDENT. 
          DO I HAVE A SECOND? WE DON'T NEED A SECOND. OKAY. 
          ALL THOSE IN FAVOR? MOTION PASSES UNANIMOUSLY. 
          THANK YOU. NEXT UP IS VICE PRESIDENT. DO I HAVE A NOMINATION FOR VICE PRESIDENT? I'D LIKE TO NOMINATE SUSANNA LEDESMA WOODY AS VICE PRESIDENT. 
          DO I HAVE A SECOND? TRUSTEE WRIGHT-HAYWOOD MAKES A SECOND. 
          ALL THOSE IN FAVOR? MOTION PASSES UNANIMOUSLY. 
          NEXT UP IS SECRETARY WEGNER. THE SECRETARY. WELL,
I WOULD LIKE TO NOMINATE DARLA WEGNER FOR SECRETARY. WELL, ALL THOSE IN FAVOR? MOTION PASSES UNANIMOUSLY. 
          THANK YOU. NEXT WE HAVE ALL THE SUPERINTENDENT RECOMMENDATIONS FOR HIRING. 
          DO I HAVE A MOTION? I WOULD LIKE TO HAVE A PROCEDURAL MOTION. 
          AND SO THAT WE MAKE ALL OF THESE RECOMMENDATIONS IN ONE ENCOMPASSING MOTION AS WE DO THE
CONSENT AGENDA. 
          BUT FOR THAT, WE NEED A VOTE. DO I HAVE A SECOND? OKAY. TRUSTEE PANTOJA MAKES A SECOND. ALL THOSE IN FAVOR? MOTION PASSES UNANIMOUSLY. OKAY. NOW. YEAH. SO NOW I'D LIKE TO MAKE A MOTION TO ACCEPT ALL OF THE POSITIONS LISTED AS. HOLD ON. 
          THERE'S A WHOLE LIST. 2 THROUGH 5, 7, 8, 10,
11 AND 13. WE DO NOT HAVE RECOMMENDATIONS FOR 6,
9 OR 12 AT THIS TIME. 
          SECRETARY WEGNER MAKES THE MOTION. DO I HAVE A SECOND? 
          [01:30:02]
TRUSTEE LEDESMA WOODY MAKES A SECOND. ALL THOSE IN FAVOR? MOTION PASSES UNANIMOUSLY. OKAY. THANK YOU. CONGRATULATIONS TO OUR NEW EMPLOYEES. AND NEXT, WE HAVE ANY NEW BUSINESS,
FUTURE BOARD AGENDA ITEMS. DO YOU ALL HAVE ANYTHING TO ADD? I WOULD LIKE. 
          OKAY. WITH THAT, DO I HAVE A MOTION TO ADJOURN? TRUSTEE PANTOJA MAKES A MOTION. SECRETARY WEGNER MAKES A SECOND. 
          ALL THOSE IN FAVOR? MOTION PASSES UNANIMOUSLY. 
          THE TIME IS 8:55.
* This transcript was compiled from uncorrected Closed Captioning.